The influence of virtual reality in e-commerce

Journal of Business Research - Tập 100 - Trang 475-482 - 2019
Jesús Martínez-Navarro1, José Enrique Bigné Alcañiz2, Jaime Guixeres3,4, Mariano Alcañíz3,4, Carmen Torrecilla Moreno3,4
1Faculty of Economics and Business, Open University of Catalonia, Av. Tibidabo, 39-43 08035 Barcelona, Spain
2Department of Marketing, Faculty of Economics, University of Valencia, Avda de los Naranjos s/n, 46022, Valencia, Spain
3Camino de Vera s/n, 46022, Valencia, Spain
4Institute for Research and Innovation in Bioengineering (i3B) at the Polytechnic University of Valencia, Polytechnic City of the Innovation - Building 8B - 3rd Floor

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