Sensitive research topics: netnography revisited

Abbott, J. (2001), “Data data everywhere – band not a byte of use?”, Qualitative Market Research, Vol. 4 No. 3, pp. 182‐92. Askegaard, S., Gertsen, M.C. and Langer, R. (2002), “The body consumed: reflexivity and cosmetic surgery”, Psychology and Marketing, Vol. 19 No. 10, pp. 793‐812. Ayella, M. (1993), “They must be crazy some of the difficulties in researching cults”, in Renzetti, C.M. and Lee, R.M. (Eds), Researching Sensitive Topics, Sage, Newbury Park, CA, pp. 108‐24. Berelson, B. (1952/1971), Content Analysis in Communication Research, (reprint), Glencoe, New York, NY. Bermudez, J.L., Marcel, A. and Eilan, N. (Eds) (1995), The Body and the Self, MIT Press, London. Bordo, S. (1992), Unbearable Weight Feminism, Western Culture and the Body, University of California Press, Berkeley, CA. Bourdieu, P. (1977), Outline of a Theory of Practice, Cambridge University Press, Cambridge. Bucher, H.J. and Fritz, G. (1989), “Sprachtheorie, kommunikationsanalyse, inhalts‐analyse”, Qualitiative Medienforschung. Konzepte und Erfahrungen, Max Niemeyer Verlag, Tübingen, pp. 135‐60. Cordas, T.J. (Ed.) (1994), The Existential Ground of Culture and Self, Cambridge University Press, Cambridge, MA. December, J. (1996), “Units of analysis for internet communication”, Journal of Communication, Vol. 46 No. 1, pp. 14‐38. Douglas, M. (1982), Natural Symbols, Pantheon, New York, NY. Dunant, S. (1995), Under My Skin, Hamish Hamilton/Penguin, London. Elliott, R. (1996), “Discourse analysis: exploring action, function and conflict in social texts”, Marketing Intelligence & Planning, Vol. 14 No. 6, pp. 65‐8. Elliott, R. and Jankel‐Elliot, N. (2003), “Using ethnography in strategic consumer research”, Qualitative Market Research, Vol. 6 No. 4, pp. 215‐23. Ensel, A. (1996), Nach seinem Bilde. Schönheitschirurgie und Schöpfungsphantasien in Der Westlichen Medizin, eFeF‐Verlag, Bern. Evans, M., Wedande, G., Ralston, L. and van 't Hul, S. (2001), “Consumer interaction in the virtual area: some qualitative insights”, Qualitative Market Research, Vol. 4 No. 3, pp. 150‐9. Featherstone, M., Hepworth, M. and Turner, B.S. (Eds) (1991), The Body: Social Process and Cultural Theory, Sage, London. Firat, F.A. and Dholakia, N. (1998), Consuming People. From Political Economy to Theaters of Consumption, Routledge, London and New York, NY. Foucault, M. (1979), Discipline and Punish, Vintage, New York, NY. Fühlau, I. (1982), “Die Sprachlosigkeit der inhaltsanalyse”, Linguistische Bemerkungen Zu Einer Sozialwissenschaftlichen Methode, Gunter Narr Verlag, Tübingen. Furrer, O. and Sudharshan, D. (2001), “Internet marketing research: opportunities and problems”, Qualitative Market Research, Vol. 4 No. 3, pp. 123‐9. Geertz, C. (1973), The Interpretation of Cultures, Fontana Press, London. Gimlin, D. (2000), “Cosmetic surgery: beauty as commodity”, Qualitative Sociology, Vol. 23 No. 1, pp. 77‐98. Gordon, R.S. (2000), “Online discussion forums. Finding community, commentary and (hopefully) answers”, Link‐Up, January/February, p. 12. Goulding, C. (2003), “Issues in representing the postmodern consumer”, Qualitative Market Research, Vol. 6 No. 3, pp. 152‐9. Hackley, C. (2000), “Silent running: tacit, discursive and psychological aspects of management in a top UK advertising agency”, British Journal of Management Studies, Vol. 11, pp. 239‐54. Haiken, E. (1997), Venus Envy. A History of Cosmetic Surgery, The John Hopkins University Press, Baltimore and London. Haiken, E. (2001), “Skin deep, soul deep: mass mediating cosmetic surgery in popular magazines 1968‐1998”, Communication Review, Vol. 4 No. 3, pp. 421‐43. James, D. (2002), “This bulletin just in”, Marketing News, Vol. 36 No. 5, pp. 45‐6. Kozinets, R.V. (1998), “On netnography. Initial reflections on consumer investigations of cyberculture”, Advances in Consumer Research, Association for Consumer Research, Provo, UT, Vol. 25, pp. 366‐71. Kozinets, R.V. (1999), “E‐tribalized marketing? The strategic implications of virtual communities of consumption”, European Management Journal, Vol. 17 No. 3, pp. 252‐64. Kozinets, R.V. (2002), “The field behind the screen: using netnography for marketing research in online communities”, Journal of Marketing Research, Vol. XXXIX, pp. 61‐72. Kozinets, R.V. and Handelman, J. (1998), “Ensouling consumption: a netnographic exploration of the meaning of boycotting behavior”, Advances in Consumer Research, Association for Consumer Research, Provo, UT, Vol. 25, pp. 475‐80. Krippendorf, K. (1980), Content Analysis. An Introduction to its Methodology, Sage, Beverly Hills. Langer, R. (1998), The Concept of Discourse in the Analysis of Complex Communication Events, IKL‐Working Paper Series No. 26, Copenhagen Business School, Copenhagen. Langer, R. (2003a), “Skin two: (un)‐covering the skin in fetish carnival”, Proceedings of the European Association for Consumer Research Conference (EACR), Dublin, 5‐7 June. Langer, R. (2003b), “Sharpening the knife: consumers' fleshing out plastic surgeons in internet discussion groups”, Proceedings of the 32. EMAC‐conference: Marketing Responsible and Relevant?, University of Strathclyde, Glasgow, 20‐23 May. Lee, R.M. (1993), Doing Research on Sensitive Topics, Sage, London. Lee, R.M. and Renzetti, C.M. (1993), “The problems of researching sensitive topics”, in Renzetti, C.M. and Lee, R.M. (Eds), Researching Sensitive Topics, Sage, Newbury Park, CA, pp. 3‐13. Lees, F.E.M. and Shape, P. (Eds) (1992), “Tattoo, torture, mutilation, and adornment”, The Denaturalization of the Body in Culture and Text, State University of New York Press, New York, NY. McMillan, S.J. (2000), “The microscope and the moving target: the challenges of applying content analysis to the world wide web”, Journalism and Mass Communication Quarterly, Vol. 77 No. 3, pp. 80‐98. Mayring, P. (1983), “Qualitative inhaltsanalyse”, Grundlagen und Techniken, Beltz Verlag, Weinheim. Macias, S. (2004), “Dr. Mom and Dr. Web: a qualitative analysis of women's use of health information on the web”, Journal of Interactive Advertising, Vol. 4 No. 2. Morgan, K.P. (1991), “Women and the knife: cosmetic surgery and the colonization of women's bodies”, Hypatia, Vol. 6 No. 3, pp. 25‐53. Muniz, A.M. Jr and O'Guinn, T.O. (2001), “Brand community”, Journal of Consumer Research, Vol. 27, pp. 412‐32. Nancarrow, C., Pallister, J. and Brace, I. (2001), “A new research medium, new research populations and seven deadly sins for Internet researchers”, Qualitative Market Research, Vol. 4 No. 3, pp. 136‐49. Noelle‐Neuman, E. (1984), The Spiral of Silence, Chicago University Press, Chicago, IL. Nowak, L.I. and Washburn, J.H. (1998), “Patient sources of information and decision factors in selecting cosmetic surgeons”, Health Marketing Quarterly, Vol. 15 No. 4, pp. 45‐54. Paglia, C. (1991), Sexual Personae: Art and Decadence from Nefertiti to Emily Dickinson, Vintage, New York, NY. Parks, M.R. (1996), “Making friends in cyberspace”, Journal of Communication, Vol. 46 No. 1, pp. 80‐97. Pires, G., Stanton, J. and Cheek, B. (2003), “Identifying and reaching an ethnic market: methodological issues”, Qualitative Market Research, Vol. 6 No. 4, pp. 224‐35. Richins, M.L. (1991), “Social comparison and the idealized images of advertising”, Journal of Consumer Research, Vol. 18, pp. 71‐83. Rogers, C.R. (1961), On Becoming a Person, Constable, London. Sayre, S. (1999), “Facelift forensics: a personal narrative of aesthetic cosmetic sur‐gery”, in Arnould, E.J. and Scott, L.A. (Eds), Advances in Consumer Research, Association for Consumer Research, Provo, UT, Vol. XXVI, pp. 178‐83. Schouten, J. (1991), “Selves in transition: symbolic consumption in personal rites of passage and identity construction”, Journal of Consumer Research, Vol. 17, pp. 412‐25. Schroeder, J.E. and Borgerson, J.E. (1998), “Marketing images of gender: a visual analysis”, Consumption, Markets and Culture, Vol. 2 No. 2, pp. 161‐201. Sheldon, S. and Wilkinson, S. (1998), “Female genital mutilation and cosmetic surgery: regulating non‐therapeutic body modification”, Bioethics, Vol. 12 No. 4, pp. 263‐85. Sieber, J.E. (1993), “The ethics and politics of sensitive research”, in Lee, R.M. and Renzetti, C.M. (Eds), Researching Sensitive Topics, Sage, Newbury Park, CA, pp. 14‐26. Sieber, J.E. and Stanley, B. (1988), “Ethical and professional dimensions of socially sensitive research”, American Psychologist, Vol. 43, pp. 49‐55. Solomon, M.B. (1996), “Targeting trendsetters”, Marketing Research Forum, Vol. 8 No. 2, pp. 9‐11. Stempel, G.H. II and Stewart, R.K. (2000), “The internet provides both opportunities and challenges for mass communication researchers”, Journalism and Mass Communication Quarterly, Vol. 77 No. 3, pp. 541‐8. Thompson, C.J. and Hirschman, E.C. (1995), “Understanding the socialized body: a poststructuralist analysis of consumers' self‐conceptions, body images, and self‐care practices”, Journal of Consumer Research, Vol. 22, pp. 139‐53. Turner, B.S. (1985), The Body and Society: Explorations in Social Theory, Basil Blackwell, Oxford. Webster, M. Jr and Driskell, J.E. Jr (1983), “Beauty as status”, American Journal of Sociology, Vol. 89 No. 1, pp. 140‐65. Wijsbek, H. (2001), “How to regulate a practice: the case of cosmetic surgery”, Ethical Theory and Moral Practice, Vol. 4, pp. 59‐74.