Consumer Online Privacy: Legal and Ethical Issues

Journal of Public Policy and Marketing - Tập 19 Số 1 - Trang 7-19 - 2000
Eve M. Caudill1, Patrick E. Murphy1
1Department of Marketing, University of Notre Dame.

Tóm tắt

Consumer privacy is a public policy issue that has received substantial attention over the last thirty years. The phenomenal growth of the Internet has spawned several new concerns about protecting the privacy of consumers. The authors examine both historical and conceptual analyses of privacy and discuss domestic and international regulatory and self-regulatory approaches to confronting privacy issues on the Internet. The authors also review ethical theories that apply to consumer privacy and offer specific suggestions for corporate ethical policy and public policy as well as a research agenda.

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Journal of Public Policy and Marketing

Tập 19 Số 1

7-19

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