Customer perceived value in the software business

Journal of High Technology Management Research - Tập 23 - Trang 26-35 - 2012
Nina Helander1, Pauliina Ulkuniemi2
1Department of Business Information Management and Logistics, Tampere University of Technology, P.O. Box 541, 33101 Tampere, Finland
2Department of Marketing, Oulu Business School, University of Oulu, P.O. Box 4600, 90014 University of Oulu, Finland

Tài liệu tham khảo

Alajoutsijärvi, 1999, Customer relationships and the small software firm. A framework for understanding obstacles faced in marketing, Information Management, 37, 153, 10.1016/S0378-7206(99)00039-7 Albors-Garrigos, 2009, Analysing high technology adoption and impact within public supported high tech programs: An empirical case, The Journal of High Technology Management Research, 20, 153, 10.1016/j.hitech.2009.09.006 Berry, 1998, Strategic planning in small high tech companies, Long Range Planning, 31, 455, 10.1016/S0024-6301(98)80012-5 Berry, 1998, Combining technology and corporate strategy in small high-tech firms, Research Policy, 26, 883, 10.1016/S0048-7333(97)00064-4 Berry, 1996, Capture and communicate value in the pricing of services, Sloan Management Review, 41 Cusumano, 2004 Eggert, 2002, Customer perceived value: A substitute for satisfaction in business markets?, The Journal of Business and Industrial Marketing, 17, 107, 10.1108/08858620210419754 Eggert, 2006, Value creation in the relationship life cycle: A quasi-longitudinal analysis, Industrial Marketing Management, 35, 20, 10.1016/j.indmarman.2005.07.003 Eisenhardt, 1989, Making fast strategic decisions on high-velocity environments, Academy of Management Journal, 33, 5443 Erickson, 1990, Managing technology as business strategy, Sloan Management Review, 31, 73 Fiol, 2011, Multidimensional perspective of perceived value in industrial cluster, Journal of Business & Industrial Marketing, 26, 132, 10.1108/08858621111112302 Flint, 2002, Exploring the phenomenon of customers' desired value change in a business-to-business context, Journal of Marketing, 66, 102, 10.1509/jmkg.66.4.102.18517 Gronhaug, 1999, High-tech marketing: Fact or fiction? Håkansson, 1987 Hoch, 1999 Komulainen, 2008, Retailer's different value perceptions of mobile advertising service, International Journal of Service Industry Management, 18, 368, 10.1108/09564230710778146 Kothandaraman, 2001, The future of competition: Value-creating networks, Industrial Marketing Management, 30, 379, 10.1016/S0019-8501(00)00152-8 Lapierre, 1997, What does value mean in business-to-business professional services?, International Journal of Service Industry Management, 8, 377, 10.1108/09564239710189817 Lapierre, 2000, Customer-perceived value in industrial contexts, The Journal of Business and Industrial Marketing, 15, 122, 10.1108/08858620010316831 Lincoln, 1985 Lindgreen, 2005, Value in business markets: What do we know? Where are we going?, Industrial Marketing Management, 34, 732, 10.1016/j.indmarman.2005.01.001 Lundgren, 1993, Technological innovation and the emergence and evolution of industrial networks: the case of digital image technology in Sweden, Advances in International Marketing, 5, 145 Marshall, 1989 Messerschmitt, 2003 Mohr, 1996, The management and control of information in high-technology firms, Journal of High-Technology Management Research, 7, 246, 10.1016/S1047-8310(96)90007-3 Moriarty, 1989, High tech marketing: Concepts, continuity and change, Sloan Management Review, 31, 7 Morisio, 2002, Success and failure factors in software reuse, IEEE Transactions on Software Engineering, 28, 340, 10.1109/TSE.2002.995420 Norman, 2002, Protecting knowledge in strategic alliances. Resource and relational characteristics, The Journal of High Technology Management Research, 13, 177, 10.1016/S1047-8310(02)00050-0 Parolini, 1999, The value net Ravald, 1996, The value concept and relationship marketing, European Journal of Marketing, 30, 19, 10.1108/03090569610106626 Rogers, 1984 Ruokolainen, 2008, market orientation and product strategies in small internationalising software companies, The Journal of High Technology Management Research, 18, 143, 10.1016/j.hitech.2007.12.002 Sallinen, 2002 Slater, 1997, Developing a customer value-based theory of the firm, Journal of the Academy of Marketing Science, 25, 162, 10.1007/BF02894352 Tähtinen, 2001 Tjosvold, 1998, Coordination to market technology: The contribution of cooperative goals and interaction, The Journal of High Technology Management Research, 9, 1, 10.1016/1047-8310(88)90002-8 Ulaga, 2003, Capturing value creation in business relationships: A customer perspective, Industrial Marketing Management, 32, 677, 10.1016/j.indmarman.2003.06.008 Venkatesh, 2003, User acceptance of information technology: Toward a unified view, MIS Quarterly, 27, 425, 10.2307/30036540 Virden, 1995, Can this high-tech product sell itself?, Harvard Business Review, 24 Walter, 2001, Value creation in buyer–seller relationships, Industrial Marketing Management, 30, 365, 10.1016/S0019-8501(01)00156-0 Yin, 2003