Reaping relational rewards from corporate social responsibility: The role of competitive positioning

International Journal of Research in Marketing - Tập 24 - Trang 224-241 - 2007
Shuili Du1, C.B. Bhattacharya2, Sankar Sen3
1School of Management, Simmons College, 300 The Fenway, Boston, MA 02115, United States
2School of Management, Boston University, 595 Commonwealth Avenue, Boston, MA 02215, United States
3Department of Marketing & International Business, Zicklin School of Business, Baruch College/CUNY Box B12-240, One Bernard Baruch Way New York, NY 10010, United States

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International Journal of Research in Marketing

Tập 24

224-241

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