Sustaining shopping momentum in retail malls using real-time messaging

Journal of Retailing - Tập 99 - Trang 102-114 - 2023
Khadija Ali Vakeel1, Morana Fudurić2, Vijay Viswanathan3, Mototaka Sakashita4
1DePaul University, Driehaus College of Business, 1 E. Jackson Blvd., Chicago, IL 60604, United States
2University of Zagreb, Faculty of Economics & Business Zagreb, Trg J. F. Kennedyja 6, 10000 Zagreb, Croatia
3Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications, 1845 Sheridan Road, Evanston, IL 60208, United States
4Keio University, Graduate School of Business Administration, 4-1-1 Hiyoshi, Kohoku, Yokohama 2238526, Japan

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