The path to purchase and attribution modeling: Introduction to special section

International Journal of Research in Marketing - Tập 33 - Trang 449-456 - 2016
P.K. Kannan1, Werner Reinartz2, Peter C. Verhoef3
1Smith School of Business, University of Maryland, College Park, MD, USA
2Faculty of Management, Economics and Social Sciences, University of Cologne, Germany
3Faculty of Economics and Business, University of Groningen, Netherlands

Tài liệu tham khảo

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