Marketplace success factors for new financial services

Journal of Services Marketing - Tập 7 Số 1 - Trang 41-54 - 1993
Christopher J.Easingwood, Christopher D.Storey

Tóm tắt

Examines the effects of service offered on the success of new customer financial services in the United Kingdom. Shows that previous research has concentrated on the new product process ignoring what are termed direct factors (characteristics that affect the interaction between the service offered and the consumer). Finds that a number of characteristics describing the service core and the augmented service offering are highly correlated with success.

Từ khóa


Tài liệu tham khảo

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Thông tin
Thông tin xuất bản

Journal of Services Marketing

Tập 7 Số 1

41-54

Thông tin tác giả