Investigating the mediating effect of Uber's sexual harassment case on its brand: Does it matter?

Journal of Retailing and Consumer Services - Tập 43 - Trang 111-118 - 2018
Denni Arli Griffith1, Patrick van Esch2, Makayla Trittenbach3
1Department of Marketing, Griffith Business School, Griffith University, Nathan, QLD 4111, Australia
2Bond University, 14 University Drive, Robina QLD 4226, Australia
3Department of Economics and Business, Moravian College, Bethlehem, PA 18018, United States

Tài liệu tham khảo

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