Customer lifetime value: Marketing models and applications

Journal of Interactive Marketing - Tập 12 - Trang 17-30 - 1998
Paul D. Berger1, Nada I. Nasr2
1Professor and Chairman of the Marketing Department at the School of Management, Boston University, 595 Commonwealth Avenue, Boston, MA 02215
2Doctoral student in Marketing at the School of Management, Boston University, 595 Commonwealth Avenue, Boston, MA 02215

Tài liệu tham khảo

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