Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

Springer Science and Business Media LLC - Tập 2 - Trang 181-197 - 1991
Allan D. Shocker1, Moshe Ben-Akiva2, Bruno Boccara3, Prakash Nedungadi4
1Carlson School of Management, University of Minnesota, Minneapolis, USA;
2Center for Transportation Studies, Massachusetts Institute of Technology, Cambridge, USA
3Department of Economics, Massachusetts Institute of Technology, Cambridge, USA
4Faculty of Management, University of Toronto, Toronto, USA

Tóm tắt

This paper affords a stylized view of individual consumer choice decision-making appropriate to the study of many marketing decisions. It summarizes issues relating to consideration set effects on consumer judgment and choice. It discusses whether consideration sets really exist and, if so, the factors that affect their composition, structure, and role in decision-making. It examines some new developments in the measurement and modeling of consideration set effects on decision-making. The paper concludes with suggestions for needed research.

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