Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam

Journal of Business Research - Tập 86 - Trang 490-500 - 2018
Nhat Nguyen Nguyen1, Nil Özçaglar-Toulouse1, Dannie Kjeldgaard2
1Univ Lille, SKEMA Business School, 2 rue de Mulhouse, BP381, 59020 Lille Cedex, - France
2Department of Marketing and Management, University of Southern Denmark, Campusvej 55, 5230 Odense M, Denmark

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