A new dualistic approach to brand passion: Harmonious and obsessive

Journal of Business Research - Tập 67 - Trang 2657-2665 - 2014
Krist R. Swimberghe1, Marina Astakhova1, Barbara Ross Wooldridge1
1The University of Texas Tyler, 3900 University Blvd, Tyler, TX 75707, United States

Tài liệu tham khảo

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