Personal and professional values underlying ethical decisions
Tóm tắt
Cultural differences in moral judgements are generally recognized by marketing ethicists. Attempts to investigate the issue of cross‐cultural ethical differences by comparing US marketers and Thai marketers with respect to their professional and personal values. A self‐administered questionnaire was used as the data collection technique. Results indicate that US marketers are significantly different from Thai marketers based on the combination of professional and personal values.
Từ khóa
Tài liệu tham khảo
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