Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience

Journal of Retailing - Tập 84 - Trang 414-423 - 2008
Chezy Ofir1, Priya Raghubir2, Gili Brosh1, Kent B. Monroe3,4, Amir Heiman5
1School of Business Administration, Hebrew University, Mount Scopus, Jerusalem, Israel
2Haas School of Business, University of California, Berkeley, United States
3Department of Business Administration, University of Illinois, Urbana-Champaign, United States
4Department of Marketing, University of Richmond, Richmond, VA, United States
5Department of Agricultural Economics, Faculty of Agriculture, Hebrew University, Israel

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Journal of Retailing

Tập 84

414-423

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