Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction

Journal of Retailing and Consumer Services - Tập 16 - Trang 248-259 - 2009
Ulrich R. Orth1, Mark T. Green2
1A&F Marketing, Christian-Albrechts-University, Wilhelm-Seelig-Platz 7, 24098 Kiel, Germany
2Family Business Consulting Group, 1888 Olympia Avenue NW, Salem, OR 97304, USA

Tài liệu tham khảo

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