A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries

Journal of Interactive Marketing - Tập 27 - Trang 74-82 - 2013
Lerzan Aksoy1, Alexander Buoye2, Pelin Aksoy3, Bart Larivière4,5, Timothy L. Keiningham2
1Fordham University, School of Business, 1790 Broadway Avenue, 11th Floor, Office #1129, New York, NY 10023, USA
2IPSOS Loyalty, Morris Corporate Center 2, 1 Upper Pond Rd, Bldg D., Parsippany, NJ 07054, USA
3George Mason University, Department of Applied Information Technology, 3255 Nguyen Engineering Building, Ffx, MSN: 1G8, Fairfax, VA 22030, USA
4Department of Management, Innovation and Entrepreneurship, Ghent University, Tweekerkenstraat 2, 9000 Ghent, Belgium
5Erasmus School of Economics, Erasmus University Rotterdam, Burgemeester Oudlaan 50, 3062 Rotterdam, The Netherlands

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