Use of Credit Cards by Older Americans

Emerald - Tập 8 Số 1 - Trang 27-36 - 1994
Anil Mathur1, George P. Moschis2
1Assistant Professor of Marketing at Hofshra University, Hempstead, New York
2Professor of Marketing and Director of the Center for Mature Consumer Studies, Georgia State University, Atlanta, Georgia, USA

Tóm tắt

Although older American spend increasingly large sums of money on goods and services, it is widely believed by financial service providers and retailers that these individuals make relatively little use of credit cards. Using a large national sample of respondents from different age groups, finds that older adults use credit cards as frequently as younger adults when circumstances and opportunities for consumption in both groups are similar. Age‐related declines in use of credit cards may reflect changes in lifestyles and other circumstances associated with age, not age per se. Discusses implications of the results for retailers and consumer credit lenders.

Tài liệu tham khảo

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Emerald

Tập 8 Số 1

27-36

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