Store image and the prediction of performance in retailing

Journal of Business Research - Tập 17 - Trang 91-100 - 1988
Lutz Hildebrandt1
1Technische Universität Berlin, Federal Republic of Germany

Tài liệu tham khảo

Arnold, 1983, Strategic Retail Management, Reading Mass Bierbaum, 1979 Böhler, 1983 Buzzell, 1987 Cronin, 1984, Marketing Outcomes, Financial Conditions, and Retail Profit Performance, Journal of Retailing, 60, 9 Dalrymple, 1966 Day, 1983, Marketing Theory with a Strategic Orientation, Journal of Marketing, 47, 79, 10.2307/1251401 Donovan, 1982, Store Atmosphere: An Environmental Psychology Approach, Journal of Retailing, 8, 34 Doyle, 1974, How Store Image Affects Shopping Habits in Grocery Chains, Journal of Retailing, 50, 39 Hildebrandt, 1986, Erfolgsfaktorenforschung im Handel, 37 Hildebrandt, 1986 Hise, 1983, Factors Affecting the Performance of Individual Chain Store Units. An Empirical Analysis, Journal of Retailing, 59, 22 Hoffmann, 1986, Kritische Erfolgsfaktoren—Erfahrungen in groβen und mittelständischen Unternehmungen, Zeitschrift für betriebswirtschaftliche Forschung, 38, 831 Jacobson, 1985, Is Market Share all that it's Cracked up to be, Journal of Marketing, 49, 19, 10.2307/1251428 James, 1976, The Use of Multi-Attribute Attitude in a Store Image Study, Journal of Retailing, 52, 23 Jöreskog, 1985 Kenny, 1979 Luchs, 1986, Successful Business Compete on Quality—not Costs, Long Range Planning, 19, 12, 10.1016/0024-6301(86)90122-6 Martineau, 1958, The Personality of the Retail Store, Harvard Business Review, 36, 47 Mazursky, 1986, Exploring the Development of Store Images, Journal of Retailing, 62, 145 Müller-Hagedorn, 1984 Müller-Hagedorn, 1986, Die Sortimentstiefe als absatzpolitisches Instrument, Zeitschrift für betriebswirtschaftliche Forschung, 38, 36 Pindyck, 1981 Rockart, 1979, Chief Executives Define Their Own Data Needs, Harvard Business Review, 57, 81 Tietz, 1985 Trommsdorff, 1975