Impact of Restaurant Experience on Brand Image and Customer Loyalty: Moderating Role of Dining Motivation

Journal of Travel and Tourism Marketing - Tập 29 Số 6 - Trang 532-551 - 2012
Naehyun Jin1, Sangmook Lee1, Lynn Huffman2
1Department of Nutrition Hospitality, and Retailing , Texas Tech University, College of Human Sciences , Lubbock , TX , 79409 , USA
2Department of Nutrition Hospitality, and Retailing , Texas Tech University, College of Human Sciences , Lubbock , TX , USA

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