Do companions really enhance shopping? Assessing social lift over forms of shopper value in Mexico

Journal of Retailing and Consumer Services - Tập 28 - Trang 228-239 - 2016
José-Domingo Mora1, Eva M. González2
1E.P. Charlton College of Business, University of Massachusetts Dartmouth, 285 Old Westport Road, North Dartmouth, MA 02747, USA
2EGADE Business School, Tecnológico de Monterrey, Avda Gral Ramón Corona 2415, Col. Nuevo Mexico, 45201 Zapopan, JAL, Mexico

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