Nội dung được dịch bởi AI, chỉ mang tính chất tham khảo
“Tiếp thị và sự linh hoạt”: những cuộc tranh luận quá khứ, hiện tại và tương lai
Emerald - 2012
Tóm tắt
Từ khóa
#Tiếp thị #sự linh hoạt #linh hoạt chiến lược #định hướng thị trường #nghiên cứu.Tài liệu tham khảo
Ahmed, P.K. (1998), “Culture and climate for innovation”, European Journal of Innovation Management, Vol. 1 No. 1, pp. 30‐43.
Barney, J.B. (1991), “Firm resources and sustained competitive advantage”, Journal of Management, Vol. 17 No. 1, pp. 99‐120.
Combe, I.A. and Greenley, G.E. (2004), “The capability for strategic flexibility: a cognitive content framework”, European Journal of Marketing, Vol. 38 Nos 11/12, pp. 1456‐80.
Cova, B. (1997), “Community and consumption – towards a definition of the ‘linking value’ of product or services”, European Journal of Marketing, Vol. 31 Nos 3/4, pp. 297‐316.
Cova, B. and Cova, V. (2002), “Tribal marketing: the tribalisation of society and its impact on the conduct of marketing”, European Journal of Marketing, Vol. 36 Nos 5/6, pp. 595‐620.
Dreyer, B. and Grønhaug, K. (2004), “Uncertainty, flexibility and sustained competitive advantage”, Journal of Business Research, Vol. 57 No. 5, pp. 484‐94.
Evans, S. (1991), “Strategic flexibility for high technology manoeuvres: a conceptual framework”, Journal of Management Studies, Vol. 28 No. 1, pp. 69‐89.
Firat, A.F. and Shultz, C.J. II (1997), “From segmentation to fragmentation – markets and marketing strategy in the postmodern era”, European Journal of Marketing, Vol. 31 Nos 3/4, pp. 183‐207.
Firat, A.F., Dholakia, N. and Venkatesh, A. (1993), “Marketing in a postmodern world”, European Journal of Marketing, Vol. 29 No. 1, pp. 40‐56.
Gavetti, G. and Rivkin, J.W. (2007), “On the origin of strategy: action and cognition over time”, Organization Science, Vol. 18 No. 3, pp. 420‐39.
Grewal, R. and Tansuhaj, P. (2001), “Building organizational capabilities for managing economic crisis: the role of market orientation and strategic flexibility”, Journal of Marketing, Vol. 65, April, pp. 67‐80.
Hannan, M.T. and Freeman, J. (1989), Organizational Ecology, Harvard University Press, Cambridge, MA.
Hooley, G.J. and Greenley, G. (2005), “The resource underpinnings of competitive positions”, Journal of Strategic Marketing, Vol. 13, pp. 81‐104.
Jaworski, B., Kohli, A.K. and Sahay, A. (2000), “Market‐driven versus driving markets”, Journal of the Academy of Marketing Science, Vol. 28 No. 1, pp. 45‐54.
Johnson, J.L., Lee, R.P., Saini, A. and Grohmann, B. (2003), “Market‐focused strategic flexibility: conceptual advances and an integrative model”, Journal of the Academy of Marketing Science, Vol. 31 No. 1, pp. 74‐89.
Levinthal, D.A. and March, J.G. (1993), “The myopia of learning”, Strategic Management Journal, Vol. 14, pp. 95‐112.
Menguc, B., Auh, S. and Shih, E. (2007), “Transformational leadership and market orientation: implications for the implementation of competitive strategies and business unit performance”, Journal of Business Research, Vol. 60 No. 4, pp. 314‐21.
Nadkarni, S. and Narayanan, V.K. (2007), “Strategic schemas, strategic flexibility, and firm performance: the moderating role of industry clockspeed”, Strategic Management Journal, Vol. 28 No. 3, pp. 243‐70.
O'Reilly, C.A. III and Tushman, M.L. (2008), “Ambidexterity as a dynamic capability: resolving the innovator's dilemma”, Research in Organizational Behavior, Vol. 28, pp. 185‐206.
Porter, M.E. (1980), Competitive Strategy, The Free Press, New York, NY.
Regnér, P. (2008), “Strategy‐as‐practice and dynamic capabilities: steps towards a dynamic view of strategy”, Human Relations, Vol. 61 No. 4, pp. 565‐88.
Saini, A. and Johnson, J.L. (2005), “Organizational capabilities in e‐commerce: an empirical investigation of e‐brokerage service providers”, Journal of the Academy of Marketing Science, Vol. 33 No. 3, pp. 360‐75.
Sanchez, R. (1995), “Strategic flexibility in product competition”, Strategic Management Journal, Vol. 16, pp. 135‐59.
Teece, D.J. (2007), “Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance”, Strategic Management Journal, Vol. 28 No. 13, pp. 1319‐50.
Teece, D.J., Pisano, G. and Shuen, A. (1997), “Dynamic capabilities and strategic management”, Strategic Management Journal, Vol. 18, pp. 509‐31.
Theoharakis, V. and Hooley, G.J. (2008), “Customer orientation and innovativeness: their differing roles in new and old Europe”, International Journal of Research in Marketing, Vol. 25, pp. 69‐79.
Tushman, M.L. and O'Reilly, C.A. III (1996), “Ambidextrous organizations: managing evolutionary and revolutionary change”, California Management Review, Vol. 38 No. 4, pp. 8‐30.
