VNU University of Economics and Business
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Các bài báo tiêu biểu
Factors Affecting the Adoption of Online Marketing Channels in SMEs: An Empirical Survey in the North of Vietnam
Tập 3 Số 2 - Trang 79 - 2023
This study attempts to investigate the awareness of SMEs in some northern
provinces of Vietnam about online marketing, to determine the factors
encouraging the SMEs to use online marketing channels, and to measure to what
extent they influence the adoption. The quantitative method measures the
intensity relationship between determinants in the Technology, Organization, and
Environment (TOE) based ...
#Online marketing #small and medium-sized enterprises (SMEs) #digitalization #Vietnam
A Bibliographic Analysis of Publications on Willingness to Pay for Organic Food
Tập 3 Số 6 - Trang 113 - 2023
Food safety and organic food consumption have been a major concern in recent
years. More and more studies related to organic food consumption behavior have
been published. Thus, a bibliographic analysis of these publications can provide
broad insights and identify future research trends. The study analyzed 528
articles with 2,698 keywords related to the topic of willingness to pay for
organic food...
#Organic food #bibliographic analysis #VOSviewer #willingness to pay
Đánh Giá Tác Động Của Các Biện Pháp Phi Thuế Quan Của EU Đến Xuất Khẩu Dệt May Của Việt Nam Dịch bởi AI
Tập 3 Số 6 - Trang 68 - 2023
Với quá trình phát triển và hội nhập kinh tế quốc tế, tầm quan trọng của các
biện pháp phi thuế quan (NTMs) đã tăng lên đáng kể trong thương mại quốc tế. Sự
chuyển biến này đã đóng một vai trò quan trọng trong việc đưa NTMs thành tâm
điểm trong hoạt động xuất khẩu của Việt Nam, đặc biệt là xuất khẩu dệt may. Mô
hình hấp dẫn đã được áp dụng trong bài viết này để phân tích các quy định hiện
hành liê...
#Non-tariff measures (NTMs) #European Union–Vietnam Free Trade Agreement (EVFTA) #textile exportation #gravity model
The impact of corporate social responsibility on employee’s organizational trust: Empirical evidence from garment enterprises in Vietnam
Tập 4 Số 4 - Trang 12 - 2024
Organizational trust can be seen as an effective determinant of positive
behaviors and attitudes of employees. Implementing corporate social
responsibility is suggested as a solution to establish organizational trust.
This research aims to provide new insights into four elements of corporate
social responsibility affecting the organizational trust of employees.
Hypotheses were developed as a resul...
#Corporate social responsibility #employee’s organizational trust #garment enterprises #Vietnam
The influence of utilitarian and hedonic value on customer satisfaction and repurchase intention in e-commerce
Tập 4 Số 4 - Trang 96 - 2024
This research aims to examine factors affecting consumers’ shopping value in the
online environment, which, in turn, lead to customer satisfaction and repurchase
intention based on an integrated model of the cognition-affect-behavior model
and personal shopping value. An online questionnaire was administered to 202
consumers of e-commerce purchases in Vietnam. Partial least square structural
equat...
#Online shopping #customer satisfaction #repurchase intention #utilitarian shopping value #hedonic shopping value
Locational and firm-level determinants of total factor productivity in Vietnamese manufacturing
- 2024
Total factor productivity (TFP) has received much attention from both academics
and policy makers in the past decade, as it promises an answer to the question
of sustainable growth in the context of limited inputs. This article examines
the TFP of manufacturing companies in Vietnam and the factors at the firm level,
in addition to locational drivers, especially at the provincial level, that
drive ...
Optimization model for flexible flow shop scheduling problem: Case study of telecommunication equipment industry
Tập 5 Số 6 - Trang - 2025
The flexible flow shop (FFS) scheduling problem represents a critical challenge
in optimizing production processes, especially within the telecommunication
equipment manufacturing (TEM) sector. Effective scheduling is important for
minimizing production time, reducing costs, and ensuring timely delivery.
Through extensive research on related work in FFS scheduling problems and the
algorithms used ...
#Production scheduling #flexible flow shop #genetic algorithm #telecommunication equipment manufacturer