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Many leaders make light work in banking innovation projects
Springer Science and Business Media LLC - Tập 6 - Trang 267-280 - 2002
This paper reports the results of a study into leadership of new service development projects in consumer banking in the UK. It endorses the findings of previous research which shows more than one leader involved in major innovation projects, but highlights the importance of leadership team-working to successful projects. Furthermore it discusses the critical role of the senior leader in setting a......
Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyalty
Springer Science and Business Media LLC - - 2005
Merchants and credit cards: Determinants, perceptions and current practices — A case of Malaysia
Springer Science and Business Media LLC - - 2008
How to turn marketing students into millionaires: Decision making for personal wealth management
Springer Science and Business Media LLC - Tập 11 - Trang 125-130 - 2006
Marketing promotes exchange, consumption, selling, and retailing in a society bent on spending and living beyond its means. In the meantime, students’ debts continue to spiral. Marketing professors should teach students how to resist salespeople, retailers, and advertising pitches, and strive to save and invest rather waste financial resources. Frugality is the cornerstone of wealth accumulation. ......
Corporate greed: its effect on customer satisfaction, corporate social responsibility and corporate reputation among bank customers
Springer Science and Business Media LLC - Tập 23 - Trang 226-233 - 2018
Corporate greed has received increasing attention in recent years with various stories hitting the headlines, particularly after the global financial crisis and the ensuing negative attitudes toward banks. Customer satisfaction and corporate social responsibility are known to have a positive effect on corporate reputation among customers, but perceived corporate greed is likely to impede their eff......
Electronic customer care: The innovative path to e-loyalty
Springer Science and Business Media LLC - Tập 8 - Trang 133-144 - 2003
In this paper, the authors argue that the use of an electronic customer relationship management system (eCRM system) enables traditional ‘physical’ customer proximity to be substituted by ‘digital’ proximity, within the scope of a multi-channel approach. This method of substitution presents enormous potential for cost reduction, profit maximisation and customer loyalty. The main intention of the p......
The mediating role of happiness on the effect of locomotion and effort on salesperson’s performance and cross-selling: the case of financial insurance
Springer Science and Business Media LLC - Tập 27 - Trang 346-359 - 2022
In this study, the authors propose a theoretical framework and show how salespeople’s locomotion orientation and effort increase financial sales outcomes (e.g., performance and cross-selling). We propose that a salesperson’s happiness plays a mediating mechanism in these main effects. The authors collected data from two samples. In Study 1, the authors collected data from financial insurance broke......
Making ends meet: How will the elderly manage their finances and post-retirement expenses?
Springer Science and Business Media LLC - Tập 12 - Trang 235-241 - 2007
Americans over the age of 50 control over half of the country's discretionary income and 75 per cent of all personal assets. As Americans live longer, the number of mature consumers in the United States is making a marked increase. Recently, researchers have focussed their attention on this market segment, looking at a variety of consumer behaviour issues. As this segment of consumers is becoming ......
Comparison of sales performance across financial service sectors
Springer Science and Business Media LLC - Tập 7 - Trang 178-185 - 2002
In the new world of financial services, comparisons are going to have to be made on the productivity and performance of the various sales representatives within the industry: stockbrokers, bank sales representatives, financial planners and insurance agents and brokers. This paper discusses the problems involved in making cross-sector comparisons and proposes a way to compare the production of sale......
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