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Pet Food Panic: Procter and Gamble’s Use of Crisis Response Advertising (CRA) in Recall Crisis
Springer Science and Business Media LLC - Tập 17 - Trang 94-113 - 2014
Karen M Lancendorfer
This research explores the use of advertising as a rising form of organizational crisis management. More specifically, the study analyzes Procter and Gamble’s (P&G’s) use of image repair strategies in the advertisements that were placed in response to the Menu Foods’ pet food recalls of 2007. As with recent attempts by other companies to manage various publics’ reactions to crises, the data sugges...... hiện toàn bộ
Why Spelling Errors Matter: Online Company Reviews and Organizational Attraction
Springer Science and Business Media LLC - Tập 23 - Trang 160-169 - 2019
Ashley E. Cooper, Dalia L. Diab, Kortni M. Beeson
This study examined the effects of quality (spelling errors vs. no spelling errors) and valence (positive vs. negative) of online company reviews on organizational attraction. One hundred and sixty-one participants were told to imagine they were searching for a job and were then randomly assigned to read one of four online company reviews, which were formatted similar to Glassdoor.com reviews. Ove...... hiện toàn bộ
Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Springer Science and Business Media LLC - Tập 10 - Trang 73-74 - 2007
Guido Berens
Are Reputation and Power Compensating Differentials in CEO Compensation?
Springer Science and Business Media LLC - Tập 2 - Trang 61-76 - 1998
F L Winfrey, J E Logan
This study develops and tests an inclusive, interdisciplinary model of executive compensation using agency theory as a foundation. The study introduces a theory-based multidimensional size index measure, and extends the literature by the inclusion of nonpecuniary compensation (prestige and power) in the model. The empirical test used data from chief executive officer (CEO) compensation in 72 US fi...... hiện toàn bộ
How Should You Tweet?: The Effect of Crisis Response Voices, Strategy, and Prior Brand Attitude in Social Media Crisis Communication
Springer Science and Business Media LLC - Tập 20 - Trang 147-157 - 2017
Mi Rosie Jahng, Seoyeon Hong
This study examines the role of human voice over corporate voice in crisis responses and the moderating role of prior brand attitude on the public evaluation of corporate crisis communication on Twitter. The impact of crisis response strategies and its interaction with prior brand attitude is also explored in this study. Using a mixed-design experiment, the findings showed that human voice had no ...... hiện toàn bộ
Managing Corporate Reputation in the Blogosphere: The Case of Dell Computer
Springer Science and Business Media LLC - Tập 14 - Trang 133-144 - 2011
Pasquale Del Vecchio, Robert Laubacher, Valentina Ndou, Giuseppina Passiante
The emergence of the blogosphere has created new challenges for large companies in the management of their corporate reputations, since grass roots blogs can generate negative perceptions about a firm and then spread them rapidly and widely. The blogosphere has also created new opportunities for firms to enhance their reputations, because the informal and personal communication that occurs on blog...... hiện toàn bộ
“Are Your Tanks Filled with Orca Tears?”: Crisis Frames and Message Convergence in SeaWorld’s Tanked Twitter Campaign
Springer Science and Business Media LLC - - 2018
Chelsea L. Woods
Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture
Springer Science and Business Media LLC - Tập 10 - Trang 213-215 - 2007
Carolina Marahão, Alexandre de Pádua Carrieri
Key Issues in Organizational Identity and Identification Theory
Springer Science and Business Media LLC - Tập 6 - Trang 118-132 - 2003
Davide Ravasi, Johan van Rekom
The constructs of organizational identity and identification are attracting greater and greater recognition among scholars and practitioners. An increasing number of researchers in organizational behavior, organizational theory and strategic management are turning to these concepts to improve their understanding of the behavior of organizations and their members. In May 2002, David Whetten and Cee...... hiện toàn bộ
Empirical Analysis of the Relationship Between Corporate Reputation and Financial Performance: A Survey of the Literature
Springer Science and Business Media LLC - - 2003
Juan Manuel de la Fuente Sabaté, Esther de Quevedo Puente
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