Springer Science and Business Media LLC
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Foreword to ‘Students' Corner’
Springer Science and Business Media LLC - Tập 1 Số 1 - Trang 93-93 - 2004
A tale of two cities — A commentary on historic and current marketing strategies used by the Liverpool and Glasgow regions
Springer Science and Business Media LLC - Tập 2 - Trang 155-176 - 2006
This is the first of two papers looking at the place marketing strategies used by the cities of Liverpool and Glasgow to attract either investment or tourist revenues. It will review how both cities have attempted to market themselves since the beginning of the 20th century using research on the history of place marketing. It will examine current developments in both areas in light of current cont......
Should the piper be paid? Three schools of thought on culture and foreign policy during the Cold War
Springer Science and Business Media LLC - Tập 1 - Trang 420-423 - 2005
A review of a brand management strategy for a small town — Lessons learnt!
Springer Science and Business Media LLC - Tập 1 Số 4 - Trang 373-387 - 2005
Increasing competitiveness between geographic locations, the greater mobility of industries and residents and the positive and negative impacts of improved communications are prompting many government and business leaders to apply marketing principles to their respective locations in an attempt to remain competitive or as a turnaround strategy in response to economic and/or social decline. This pa......
Testimony before the US House Subcommittee on National Security, Emergency Threats and International Relations
Springer Science and Business Media LLC - Tập 1 - Trang 141-152 - 2005
The Anholt Nation Brands Index: Special report on Europe's international image, Q2 2006, plus an update on the status of ‘Brand Denmark’
Springer Science and Business Media LLC - Tập 2 - Trang 263-270 - 2006
Wish you were here? Some problems associated with integrating marketing communications when promoting place brands
Springer Science and Business Media LLC - Tập 1 - Trang 299-315 - 2005
Wales, a relatively small Celtic nation, has been forced to embrace the need to rebrand itself to meet the demands of an increasingly competitive global marketplace. The creation of unique, distinct identities that accurately reflect the contemporary rather than the historical place brand is becoming of even more strategic importance to those responsible for destination marketing, particularly in ......
Public diplomacy and place branding: Where's the link?
Springer Science and Business Media LLC - Tập 2 Số 4 - Trang 271-275 - 2006
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