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Foreword to ‘Students' Corner’
Springer Science and Business Media LLC - Tập 1 Số 1 - Trang 93-93 - 2004
Anholt, Simon
A tale of two cities — A commentary on historic and current marketing strategies used by the Liverpool and Glasgow regions
Springer Science and Business Media LLC - Tập 2 - Trang 155-176 - 2006
Martin Hudson, Nick Hawkins
This is the first of two papers looking at the place marketing strategies used by the cities of Liverpool and Glasgow to attract either investment or tourist revenues. It will review how both cities have attempted to market themselves since the beginning of the 20th century using research on the history of place marketing. It will examine current developments in both areas in light of current cont...... hiện toàn bộ
Should the piper be paid? Three schools of thought on culture and foreign policy during the Cold War
Springer Science and Business Media LLC - Tập 1 - Trang 420-423 - 2005
John Brown
A review of a brand management strategy for a small town — Lessons learnt!
Springer Science and Business Media LLC - Tập 1 Số 4 - Trang 373-387 - 2005
Kerr, Greg, Johnson, Sue
Increasing competitiveness between geographic locations, the greater mobility of industries and residents and the positive and negative impacts of improved communications are prompting many government and business leaders to apply marketing principles to their respective locations in an attempt to remain competitive or as a turnaround strategy in response to economic and/or social decline. This pa...... hiện toàn bộ
Wish you were here? Some problems associated with integrating marketing communications when promoting place brands
Springer Science and Business Media LLC - Tập 1 - Trang 299-315 - 2005
Heather Skinner
Wales, a relatively small Celtic nation, has been forced to embrace the need to rebrand itself to meet the demands of an increasingly competitive global marketplace. The creation of unique, distinct identities that accurately reflect the contemporary rather than the historical place brand is becoming of even more strategic importance to those responsible for destination marketing, particularly in ...... hiện toàn bộ
Public diplomacy and place branding: Where's the link?
Springer Science and Business Media LLC - Tập 2 Số 4 - Trang 271-275 - 2006
Simón Anholt
Reciprocal urban place marketing and co-branding? Retail applications
Springer Science and Business Media LLC - Tập 2 Số 4 - Trang 297-310 - 2006
Gary Warnaby, David Bennison
Chiến lược thương hiệu địa phương cho Cộng hòa Armenia: ‘Chất lượng ngữ cảnh’ và ‘bền vững’ như lợi thế cạnh tranh Dịch bởi AI
Springer Science and Business Media LLC - Tập 1 - Trang 273-282 - 2005
Dipak R Pant
Chất lượng môi trường tạo ra ý nghĩa kinh doanh tốt, đặc biệt trong những bối cảnh xa xôi và khó khăn như Armenia. Một số tiêu chuẩn chất lượng môi trường có thể thực thi được sẽ rất quan trọng trong việc tạo ra một thương hiệu địa phương nổi bật, có khả năng chiếm lĩnh phân khúc cao cấp trên thị trường toàn cầu. Mục tiêu của thương hiệu địa phương nên là thu hút khách du lịch và nhà đầu tư, nâng ...... hiện toàn bộ
Let freedom and cash registers ring: America as a brand
Springer Science and Business Media LLC - Tập 1 - Trang 164-172 - 2005
Simon Anholt, Jeremy Hildreth
The role of European Capital of Culture events within Genoa's and Liverpool's branding and positioning efforts
Springer Science and Business Media LLC - Tập 1 - Trang 316-328 - 2005
Valentina Nobili
This paper explores the role of European Capital of Culture events within the branding and positioning efforts of Genoa and Liverpool. Through a review of existing literature on the subject of place branding and a set of primary research methods, the results of this study suggest that the European Capital of Culture title acts for cities as a catalyst and trigger for the branding of a city. The br...... hiện toàn bộ
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