Journal of Product Innovation Management

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Sắp xếp:  
Identifying the key success factors in new product launch
Journal of Product Innovation Management - Tập 16 - Trang 530-544 - 1999
C.Anthony Di Benedetto
Management practices influencing new product success and failure in the United States and Scandinavia: a cross-cultural comparative study
Journal of Product Innovation Management - Tập 16 - Trang 183-203 - 1999
Wm.E Souder, Svenn Are Jenssen
From experience: Capturing hard-won NPD lessons in checklists
Journal of Product Innovation Management - Tập 18 - Trang 301-313 - 2001
Raymond F Riek
Analyses of U.S. and Japanese Management Processes Associated with New Product Success and Failure in High and Low Familiarity Markets
Journal of Product Innovation Management - Tập 15 - Trang 208-223 - 1998
Wm.E Souder, X.Michael Song
Pretest market models: A critical evaluation
Journal of Product Innovation Management - Tập 3 - Trang 86-107 - 1986
Allan D. Shocker, William G. Hall
Effects of new product pricing on the evolution of market structure
Journal of Product Innovation Management - Tập 6 - Trang 99-108 - 1989
William H. Redmond
Launch strategy, launch tactics, and demand outcomes
Journal of Product Innovation Management - Tập 16 - Trang 509-529 - 1999
Joseph P Guiltinan
Business Performance and Strategic New Product Development Activities: An Empirical Investigation
Journal of Product Innovation Management - Tập 12 Số 3 - Trang 214-223 - 1995
Roger J. Calantone, Shawnee K. Vickery, Cornelia Dröge
Despite the ongoing search for the so‐called silver bullet that provides the ultimate competitive advantage, there is no roadmap showing the “right” way to perform new product development (NPD). What's more, it is highly unlikely that such a formula could be developed. Given the diversity of firms and industries as well as the complexity of the NPD process, no single set of NPD activities ...... hiện toàn bộ
Perspective: The neglect of technology management
Journal of Product Innovation Management - Tập 1 - Trang 267-272 - 1984
John D.C. Crisp
How banks apply marketing expertise to develop new derivatives
Journal of Product Innovation Management - Tập 13 - Trang 440-452 - 1996
F.Axel Johne, M.Panos Pavlidis
Tổng số: 294   
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