Journal of Product Innovation Management

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* Dữ liệu chỉ mang tính chất tham khảo

Sắp xếp:  
Identifying the key success factors in new product launch
Journal of Product Innovation Management - Tập 16 - Trang 530-544 - 1999
C.Anthony Di Benedetto
Management practices influencing new product success and failure in the United States and Scandinavia: a cross-cultural comparative study
Journal of Product Innovation Management - Tập 16 - Trang 183-203 - 1999
Wm.E Souder, Svenn Are Jenssen
From experience: applying performance support technology in the fuzzy front end
Journal of Product Innovation Management - Tập 17 - Trang 143-161 - 2000
Mitzi M. Montoya-Weiss, Tony M. O’Driscoll
From experience: Capturing hard-won NPD lessons in checklists
Journal of Product Innovation Management - Tập 18 - Trang 301-313 - 2001
Raymond F Riek
Analyses of U.S. and Japanese Management Processes Associated with New Product Success and Failure in High and Low Familiarity Markets
Journal of Product Innovation Management - Tập 15 - Trang 208-223 - 1998
Wm.E Souder, X.Michael Song
Research-based pedagogy for new product development: MBA's versus engineers in different countries
Journal of Product Innovation Management - Tập 19 - Trang 46-53 - 2002
John E. Ettlie
Mapping managers' market orientations regarding new product success
Journal of Product Innovation Management - Tập 19 - Trang 259-276 - 2002
Beverly B. Tyler, Devi R. Gnyawali
From experience: Avoiding marketing's best-of-the-best specification trap
Journal of Product Innovation Management - Tập 9 - Trang 300-302 - 1992
Milton D. Rosenau
Pretest market models: A critical evaluation
Journal of Product Innovation Management - Tập 3 - Trang 86-107 - 1986
Allan D. Shocker, William G. Hall
Effects of new product pricing on the evolution of market structure
Journal of Product Innovation Management - Tập 6 - Trang 99-108 - 1989
William H. Redmond
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