The virtual customerJournal of Product Innovation Management - Tập 19 - Trang 332-353 - 2002
Ely Dahan, John R. Hauser
Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green ProductsJournal of Product Innovation Management - Tập 30 Số 4 - Trang 782-793 - 2013
Erik L. Olson
Although green products and technologies are heavily promoted by those worried
about global climate change and sustainable development, they are frequently
unsuccessful in displacing conventional “brown” products in numbers large enough
to create meaningful reductions in greenhouse gas emissions and natural resource
use. This paper introduces the green innovation value chain (GIVC) as a tool for
a... hiện toàn bộ
Collaborating for New Product Development: Selecting the Partner with Maximum Potential to Create ValueJournal of Product Innovation Management - Tập 23 Số 4 - Trang 330-341 - 2006
Zeynep Emden, Roger J. Calantone, Cornelia Dröge
The partner selection process in the formation stages of collaborative new
product development (NPD) is a neglected topic. The present study investigated
the partner selection processes to ascertain the potential of creating
competitively advantageous products through collaboration. The goal was to
develop a process theory of partner selection for collaborative NPD alliances
using a theory develop... hiện toàn bộ