Business Performance and Strategic New Product Development Activities: An Empirical InvestigationJournal of Product Innovation Management - Tập 12 Số 3 - Trang 214-223 - 1995
Roger J. Calantone, Shawnee K. Vickery, Cornelia Dröge
Despite the ongoing search for the so‐called silver bullet that provides the ultimate competitive advantage, there is no roadmap showing the “right” way to perform new product development (NPD). What's more, it is highly unlikely that such a formula could be developed. Given the diversity of firms and industries as well as the complexity of the NPD process, no single set of NPD activities ...... hiện toàn bộ