Journal of Macromarketing
SCOPUS (1981-2025)SSCI-ISI
0276-1467
1552-6534
Mỹ
Cơ quản chủ quản: SAGE Publications Inc.
Lĩnh vực:
Marketing
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The Wisdom of Consumer Crowds
Tập 28 Số 4 - Trang 339-354 - 2008
Past theories of consumer innovation and creativity were devised before the
emergence of the profound collaborative possibilities of technology. With the
diffusion of networking technologies, collective consumer innovation is taking
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Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory
Tập 33 Số 4 - Trang 273-287 - 2013
Consumer adoption of renewable energies is an important step towards less
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Fine-Tuning the Fight Against Food Waste
Tập 38 Số 2 - Trang 168-184 - 2018
The complex causes of consumer food waste make it difficult for commercial
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