Journal of Database Marketing & Customer Strategy Management
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Improving newspaper subscription services
Journal of Database Marketing & Customer Strategy Management - Tập 16 - Trang 159-167 - 2009
In the last few years, revenue from advertising in the newspaper industry has
been in decline. In some cases, we have seen falls in excess of 60 per cent.
This means that the core business of selling papers has to move into the red. In
many cases, advertising revenue has been subsidizing non-profitable subscription
and home delivery services. There is real focus in the industry to make the core
bu...
Business requirements for campaign management — A sample framework
Journal of Database Marketing & Customer Strategy Management - Tập 12 - Trang 177-192 - 2005
The successful selection of any campaign management technology and its
subsequent delivery are predicated on a clear understanding of business
requirements. This paper describes a sample set of business requirements for a
campaign management solution for a bank. It is hoped that it will provide a
framework for those starting to explore the opportunities that the current
market for campaign managem...
Managing retention — Who does it well?
Journal of Database Marketing & Customer Strategy Management - Tập 14 - Trang 90-103 - 2007
This paper investigates some aspects of customer retention, in particular the
role of customer data and contact centres. It investigates the reasons for
problems in managing customer retention, from definition and strategy to
operational issues. It describes some recent qualitative research carried out by
the authors and shows how different companies are at different stages of
maturity in retentio...
Software review: Measuring the overall effectiveness of marketing (Part 1)
Journal of Database Marketing & Customer Strategy Management - Tập 10 - Trang 273-278 - 2003
This paper, which has been divided into two parts, explores how the uses of
measurement systems have been evolving in marketing. The first part starts by
looking at the impact of implementing corporate strategies on marketing and the
development of marketing customer communication strategies. The second part of
the paper looks at the types of metrics that are being used to monitor the
impact of th...
Editorial
Journal of Database Marketing & Customer Strategy Management - Tập 11 Số 3 - Trang 199-201 - 2004
Editorial People before processes
Journal of Database Marketing & Customer Strategy Management - Tập 12 - Trang 202-204 - 2005
Consumer reactions to online behavioural tracking and targeting
Journal of Database Marketing & Customer Strategy Management - Tập 15 - Trang 11-23 - 2007
This study measures three aspects of consumer reactions to online behavioural
tracking and targeting: (1) What consumers know or believe about online
behavioural tracking and targeting and the practices associated with it, (2) the
nature of their opinions or evaluations regarding these strategies, and (3) the
consumers’ online shopping actions or behaviour in view of what they believe and
how they...
Smart utilities and CRM: The next phase of customer management in utilities
Journal of Database Marketing & Customer Strategy Management - Tập 17 - Trang 49-58 - 2010
This article examines the potential effect on CRM of smart metering and smart
networks in utilities. It examines the kind of interactions that will take place
between suppliers and customers, and the likely change in the competitive
situation. It concludes that utilities are on the verge of a data and customer
management revolution of the kind that took place in the telecommunications
industry in ...
Chinese online consumers' responses to web-based data collection efforts: A comparison with American online consumers
Journal of Database Marketing & Customer Strategy Management - - 2001
Software review: Optimising the allocation of cross-selling resource while managing the customer relationship
Journal of Database Marketing & Customer Strategy Management - Tập 9 - Trang 285-290 - 2002
There has been significant interest expressed in the software review in Vol. 9,
No. 2 of this journal on the use of optimisation techniques in marketing
(Communication optimisation — The new mantra of database marketing. Fad or
fact), so this paper explores further how optimisation could be used to support
the allocation of cross-selling resource in an imaginary bank, Intel Financial
Services Ltd....
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