Journal of Database Marketing & Customer Strategy Management

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Smart utilities and CRM: The next phase of customer management in utilities
Journal of Database Marketing & Customer Strategy Management - Tập 17 - Trang 49-58 - 2010
Merlin Stone
This article examines the potential effect on CRM of smart metering and smart networks in utilities. It examines the kind of interactions that will take place between suppliers and customers, and the likely change in the competitive situation. It concludes that utilities are on the verge of a data and customer management revolution of the kind that took place in the telecommunications industry in ...... hiện toàn bộ
Chinese online consumers' responses to web-based data collection efforts: A comparison with American online consumers
Journal of Database Marketing & Customer Strategy Management - - 2001
Y Zhang, C C Wang, J Q Chen
Software review: Optimising the allocation of cross-selling resource while managing the customer relationship
Journal of Database Marketing & Customer Strategy Management - Tập 9 - Trang 285-290 - 2002
S Doyle
There has been significant interest expressed in the software review in Vol. 9, No. 2 of this journal on the use of optimisation techniques in marketing (Communication optimisation — The new mantra of database marketing. Fad or fact), so this paper explores further how optimisation could be used to support the allocation of cross-selling resource in an imaginary bank, Intel Financial Services Ltd....... hiện toàn bộ
A database approach to cross selling in the banking industry: Practices, strategies and challenges
Journal of Database Marketing & Customer Strategy Management - - 2004
Keith K. Lau, Haily Chow, Connie Liu
MOM, apple pie and the girl next door
Journal of Database Marketing & Customer Strategy Management - Tập 13 - Trang 137-143 - 2006
Michael Moon
Data Mining
Journal of Database Marketing & Customer Strategy Management - Tập 10 - Trang 280-281 - 2003
John Ozimek
Introduction to IBM marketing suite
Journal of Database Marketing & Customer Strategy Management - Tập 10 Số 1 - Trang 37-38 - 2002
Mortimer Stone
The revival of European database right?
Journal of Database Marketing & Customer Strategy Management - Tập 15 Số 4 - Trang 293-296 - 2008
Nettleton, Ewan
Some four years on from the European Court of Justice's (ECJ) ruling in the British Horseracing Board (BHB) and Fixtures Marketing cases, the ECJ is poised once again to look at database right. This so-called sui generis right was created just over ten years ago through the implementation of the 1996 European Directive on legal protection of databases, but many thought that the BHB and Fixtures Ma...... hiện toàn bộ
Using lifetime value to gain long-term profitability
Journal of Database Marketing & Customer Strategy Management - Tập 12 - Trang 142-152 - 2005
Amoy X Yang
The underlying rationale for a customer life time value (LTV) is well established, with the vast majority of literature citing its strategic benefits to businesses. Yet direct marketers frequently encounter difficulties in implementing its principles because of the lack of a systematic framework. This paper presents a practical guideline by using LTV concepts to assess an entire marketing mix. As ...... hiện toàn bộ
Acquiring high value, retainable customers
Journal of Database Marketing & Customer Strategy Management - Tập 12 - Trang 21-31 - 2004
Andrew Banasiewicz
The often cited poor productivity of new customer acquisition spending is in large part due to methodological neglect, particularly the ineffectiveness of the open offer-centric customer recruitment programmes. The author proposes an alternative, information-driven customer type-centric acquisition framework designed to increase the yield of acquisition marketing expenditures by leveraging the alr...... hiện toàn bộ
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