Using material from the Pfizer sponsored website providing health information on
erectile dysfunction to potential Swedish Viagra customers ( www.potenslinjen.se
), this article explores the public image of masculinity in relation to sexual
health and the cultural techniques for creating pharmaceutical appeal. We zoom
in on the targeted ideal users of Viagra, and the nationalized, racialized and
s... hiện toàn bộ
The focus of the study is the conflict between care and concern for particular
patients, versus considerations that take impartial considerations of justice to
be central to moral deliberations. To examine these questions we have conducted
qualitative interviews with health professionals in Norwegian hospitals. We
found a value norm that implicitly seemed to overrule all others, the norm of
‘makin... hiện toàn bộ