California Management Review

Spin-offs—new firms created by individuals breaking off from existing ones to create competing companies of their own—are common in many high-technology industries and others as well. This articles examines the structural conditions conducive to spin-offs and the environments from which they are most likely to arise.

Hispanics make up a consumer market of numerous segments and particular needs, yet they have been ignored by most large companies. What is the nature and scope of this market? The authors present background information on the Hispanic community and outline a framework for analyzing and cultivating this market segment.