eWOM overload and its effect on consumer behavioral intention depending on consumer involvement

Electronic Commerce Research and Applications - Tập 7 Số 4 - Trang 386-398 - 2008
Do-Hyung Park1, Jumin Lee2
1LG Electronics Inc., South Korea#TAB#
2Kyung Hee Cyber University, 1-Hoegi-Dong, Dongdaemun-Gu Seoul, 130-701, South Korea

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Tài liệu tham khảo

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