Women and Entrepreneurship in Morocco: Debunking Stereotypes and Discerning Strategies

Kenneth R. Gray1, Joycelyn Finley-Hervey1
1School of Business & Industry, Florida A&M University, Tallahassee, Florida

Tóm tắt

In a global marketplace, women entrepreneurs are a vibrant and growing economic force. As the number of women in self-employment is increasing in most countries, typically entrepreneurial women are still a small proportion of the total population. The article examines women entrepreneurs in the Kingdom of Morocco. The article begins with a description of negative stereotypes of women in Islamic countries, briefly surveying Saudia Arabia, Iran and Morocco as examples of differences in social practices in different Islamic countries. This section is followed by an examination of data along with mini-cases from our study of women entrepreneurs in Morocco, elaborating on responses from interviews concerning their reasons for becoming entrepreneurs, their successful practices, and finally, the business strategies they pursue. The conclusions drawn from the article include the objective of increased self-sufficiency as a central goal of intervention programs.

Tài liệu tham khảo

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