Why pass on viral messages? Because they connect emotionally

Business Horizons - Tập 50 - Trang 291-304 - 2007
Angela Dobele1, Adam Lindgreen2, Michael Beverland3, Joëlle Vanhamme4, Robert van Wijk2
1Central Queensland University, Australia
2Department of Marketing and Marketing Communications, Hull University Business School, University of Hull, Hull, UK
3University of Melbourne, Australia
4Erasmus University, Rotterdam, The Netherlands

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Business Horizons

Tập 50

291-304

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