When entering growth markets, are pioneers better than poachers?

Urban, 1980 Davidson, 1976, Why Most New Consumer Brands Fail, Harvard Business Review, 117 Urban, 1984, Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications, MIT Working Paper #1454-83 Schmalensee, 1982, Product Differentiation Advantages of Pioneering Brands, American Economic Review, 72, 349 Abell, 1979, Strategic Market Planning, 116 Porter, 1980, Competitive Strategy, 174 Biggadike, 1976 Hauser, 1983, Defensive Marketing Strategies, Marketing Science, 2, 319, 10.1287/mksc.2.4.319 This contention is made by Urban et al. (see note 3). This argument is made by both Davidson (note 2) Crawford, 1977, Marketing Research and the New Product Failure Rate, Journal of Marketing, 41, 51, 10.2307/1250634 Levitt, 1965, Exploit the Product Life Cycle, Harvard Business Review, 81 Levitt, 1966, Innovative Imitation, Harvard Business Review, 63 Sands, 1979, Innovate or Imitate?, Management Review, 68, 44 1983, Business Week, 58 1984, Business Week, 137 1979, Business Week, 64 According to Porter (note 6): 232–233. As noted by Porter (note 6): 162–163. 1983, Personal Computers: And the Winner Is…, Business Week, 76 1984, Business Week, 30 Crawford, 1983, New Products Management, 103 1964, Business Week, 88 See Biggadike (note 22): 110. Abell, 1978, Strategic Windows, Journal of Marketing, 42, 21, 10.2307/1250529