Khi Cảm Giác Thương Hại Chưa Đủ: Tự Cấu Trúc Tương Tác Như Một Biến Kiều Điều Chỉnh Mối Quan Hệ Giữa Cảm Giác Thương Hại và Tiêu Dùng Đạo Đức Trong Một Bối Cảnh Khổng Tử

Aaker, J. L., & Lee, A. Y. (2001). “I” seek pleasures and “We” avoid pains: the role of self-regulatory goals in information processing and persuasion. Journal of Consumer Research,28(1), 33–49. Antonetti, P., & Baines, P. (2015). Guilt in marketing research: An elicitation-consumption framework and research agenda. International Journal of Management Reviews,17(3), 333–355. Antonetti, P., & Maklan, S. (2014). Feelings that make a difference: How guilt and pride convince consumers of the effectiveness of sustainable consumption choice. Journal of Business Ethics,124(1), 117–134. Bagozzi, P. R., & Moore, D. J. (1994). Public service advertisements: Emotions and empathy guide prosocial behavior. Journal of Marketing,58, 56–70. Baker, G. (2009). Cosmopolitanism as hospitality: Revisiting identity and difference in cosmopolitanism. Alternatives,34(2), 107–128. Bagozzi, P. R., Verbeke, W., & Gavino, C. J. (2003). Culture moderates the self-regulation of shame and its effects on performance: The case of salespersons in the Netherlands and the Philippines. Journal of Applied Psychology,88(2), 219–233. Ballet, J., & Carimentrand, A. (2010). Fair trade and the depersonalization of ethics. Journal of Business Ethics,92(2), 317–330. Barnett, C., Cloke, P., Clarke, N., & Malpass, A. (2005). Consuming ethics: Articulating the subjects and spaces of ethical consumption. Antipode,37(1), 23–45. Barone, M. J., Miyazaki, A. D., & Taylor, K. A. (2000). The influence of cause-related marketing on consumer choice: Does one good turn deserve another? Journal of the Academy of Marketing Science,28(2), 248–262. Basil, D. Z., Ridgway, N. M., & Basil, M. (2008). Guilt and giving: A process model of empathy and efficacy. Psychology and Marketing,25(1), 1–23. Baumeister, R. F., Stillwell, A. M., & Heatherton, T. F. (1994). Guilt: An interpersonal approach. Psychological Bulletin,115(2), 243–267. Bedford, O., & Hwang, K. (2003). Guilt and shame in Chinese culture: A cross-cultural framework from the perspective of morality and identity. Journal of the Theory of Social Behavior,33(2), 127–144. Block, L. G. (2006). Self-referenced fear and guilt appeals: The moderating role of self-construal. Journal of Applied Social Psychology,35(11), 2290–2309. Boudewyns, V., Turner, M., & Paquin, R. (2013). Shame-free guilt appeals: Testing the emotional and cognitive effects of shame and guilt appeals. Psychology and Marketing,30(9), 811–825. Bousch, D. M., Friestad, M., & Rose, G. M. (1994). Adolescent skepticism toward TV advertising and knowledge of advertiser tactics. Journal of Consumer Research,21, 165–189. Bray, J., Johns, N., & Kilburn, D. (2011). An exploratory study into the factors impeding ethical consumption. Journal of Business Ethics,98(4), 597–608. Brennan, L., & Binney, W. (2010). Fear, guilt, and shame appeals in social marketing. Journal of Business Research,62(2), 140–146. Bronn, S. P., & Vrioni, B. A. (2001). Corporate social responsibility and cause-related marketing: An overview. International Journal of Advertising,20(2), 207–222. Burnett, M., & Lunsford, D. (1994). Conceptualizing guilt in the consumer decision-making process. Journal of Marketing,11(3), 33–43. Bush, A., & Hair, J. (1985). An assessment of the mall intercept as a data collection method. Journal of Marketing Research,22(2), 158–167. Carfagna, B. L., Dubois, A. E., Fitzmaurice, C., Quimette, Y. M., Schor, B. J., & Willis, M. (2014). An emerging eco-habitus: The reconfiguration of high cultural capital practices among ethical consumers. Journal of Consumer Culture,14(2), 158–178. Chan, G. (2008). The relevance and value of Confucianism in contemporary business ethics. Journal of Business Ethics,77(3), 347–360. Chang, C. (2011). Guilt appeals in cause-related marketing: The subversive roles of product type and donation magnitude. International Journal of Advertising,30(4), 587–616. Chang, C., & Chen, T. (2010). Guilt appeals in cause-related advertising: When does a guilt appeal backfire? Advances in Consumer Research,37, 522–523. Chatzidakis, A. (2015). Guilt and ethical choice in consumption: A psychoanalytic perspective. Marketing Theory,15(1), 79–93. Cheng, C. (2011). A transformative conception of Confucian ethics: The Yijing, utility and rights. Journal of Chinese Philosophy,38, 7–28. Cheung, C., & Chan, A. (2005). Philosophical foundations of eminent Hong Kong Chinese CEO’s leadership. Journal of Business Ethics,60(1), 47–62. Christie, R., & Geis, F. L. (1970). Studies in machiavellianism. New York: Academic Press. Chuang, Y., Xie, X., & Liu, C. (2016). Interdependent orientations increase pro-environmental preferences when facing self-interest conflicts: The mediating role of self-control. Journal of Environmental Psychology,46, 96–105. Cohen, T. R., Wolf, S. T., Panter, A. T., & Insko, C. A. (2011). Introducing the GASP scale: A new measure of guilt and shame proneness. Journal of Personality and Social Psychology,100(5), 947–966. Cotte, J., Coulter, R., & Moore, M. (2005). Enhancing or disrupting guilt: the role of credibility and perceived manipulative Intent. Journal of Business Research,58(3), 361–368. Cotte, J., & Trudel, R. (2009). Socially conscious consumerism: A systematic review of the body of knowledge. London: Network for Business Sustainability. Coulter, R. H., & Pinto, B. M. (1995). Guilt appeal in advertising: What are their effects? Journal of Applied Psychology,80, 697–705. Cross, S. E. (1995). Self-construals, coping, and stress in cross-cultural adaptation. Journal of Cross-cultural Psychology,26(6), 673–697. Cross, S. E., Hardin, E. E., & Gercek-Swing, B. (2011). The what, how, why, and where of self-construal. Personality and Social Psychology Review,15(2), 142–179. Dahl, D. W., Honea, H., & Manchanda, R. V. (2005). Three Rs of interpersonal consumer guilt: Relationship, reciprocity, reparation. Journal of Consumer Psychology,15(4), 307–315. Devinney, T. M., Auger, P., & Eckhardt, G. M. (2010). The myth of the ethical consumer hardback with DVD. Cambridge: Cambridge University Press. Du, X. (2015). Does confucianism reduce minority shareholder expropriation? Evidence from China. Journal of Business Ethics,132(4), 661–716. Edwards, J. R., & Lambert, L. S. (2007). Methods for integrating moderation and mediation: A general analytical framework using moderated path analysis. Psychological Methods,12(1), 1–22. Elliott, R. (2013). The taste for green: the possibilities and dynamic of status differentiation through “green” consumption. Poetics,41(3), 294–322. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research,18(1), 39–50. Forsyth, D. R. (1980). A taxonomy of ethical ideologies. Journal of Personality and Social Psychology,39, 175–184. Freeman, R. E. (1984). Strategic management: A stakeholder approach. Boston: Pitman. Freeman, R. E. (2004). The stakeholder approach revisited. Zeitschrift für Wirtschafts- und Unternehmensethik,5(3), 228–241. Gerbing, D. W., & Anderson, J. C. (1993). Monte Carlo evaluations of goodness-of-fit indices for structural equation models. In K. Bollen & J. S. Long (Eds.), Testing structural equation models. Thousand Oaks, CA: Sage. Gill, J. D., Grossbart, S., & Laczniak, R. N. (1988). Influence of involvement, commitment and familiarity on brand beliefs and attitudes of viewers exposed to alternative ad claim strategies. Journal of Advertising,17(2), 33–43. Gilligan, C. (1982). In a different voice. Cambridge, MA: Harvard University Press. Green, T., & Peloza, J. (2014). How do consumers infer corporate social responsibility? The role of organisation size. Journal of Consumer Behaviour,13(4), 282–293. Griskevicius, V., Van den Bergh, B., & Tybur, J. M. (2010). Going green to be seen: Status, reputation, and conspicuous conservation. Journal of Personality and Social Psychology,98(3), 392–404. Harman, H. H. (1976). Modern factor analysis. Chicago: University of Chicago Press. Harth, N. S., Leach, C. W., & Kessler, T. (2013). Guilt, anger, and pride about in-group environmental behaviour: Different emotions predict distinct intentions. Journal of Environmental Psychology,34, 18–26. Hibbert, S., Smith, A., Davies, A., & Ireland, F. (2007). Guilt appeals: Persuasion knowledge and charitable giving. Psychology and Marketing,24(8), 723–742. Huhmann, B., & Brotherton, T. (1997). A content analysis of guilt appeals in popular magazine advertisements. The Journal of Advertising,16(2), 35–45. Hunt, S. D., & Vitell, S. J. (1986). A general theory of marketing ethics. Journal of Macromarketing,6(Spring), 5–15. Hunt, S. D., & Vitell, S. J. (2006). The general theory of marketing ethics: A revision and three questions. Journal of Macromarketing,26(December), 1–11. Hwang, K., & Kim, H. (2016). Are ethical consumers happy? Effects of ethical consumers’ motivation based on empathy versus self-orientation on their happiness. Journal of Business Ethics. https://doi.org/10.1007/s10551-016-3236-1. Hwang, K. K. (2012). Foundations of Chinese psychology: Confucian social relations. New York: Springer. Izard, C. E. (1977). Human emotions. New York: Plenum. Katchadourian, A. H. (2010). Guilt: A bite of conscience. Stanford: Stanford University Press. Kim, J., & Johnson, K. K. P. (2013). The impact of moral emotions on cause-related marketing campaigns: A cross-cultural examination. Journal of Business Ethics,112(1), 79–90. Koehn, D., & Leung, A. S. M. (2004). Western and Asian business ethics. In K. Leung & S. White (Eds.), Handbook of Asian Management (pp. 265–292). Dordrecht: Kluwer Academic Publishers. Kubany, E. S., & Watson, S. B. (2003). Guilt: Elaboration of a multidimensional model. Psychological Record,53(1), 51–90. Lafferty, B. A., & Goldsmith, R. E. (2005). Cause-brand alliances: Does the cause help the brand or does the brand help the cause? Journal of Business Research,58(4), 423–429. Landreth-Grau, S. I., & Folse, J. A. G. (2007). Cause-related marketing (CRM): The influence of donation proximity and message-framing cues on the less-involved consumer. Journal of Advertising,36(4), 19–33. Leith, K. P., & Baumeister, R. F. (1998). Empathy, guilt, and narratives of interpersonal conflict: Highly guilt-prone people are better at perspective taking. Journal of Personality,66(1), 1–37. Lu, L. (2013). The effects of consumer ethics and anticipated guilt on ethical intention. 環境與管理研究 Journal of Environment and Management,13(2), 37–51. Lwin, M., & Phau, I. (2014). An exploratory study of existential guilt appeals in charitable advertisements. Journal of Marketing Management,30(13–14), 1467–1485. Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review,98(2), 224–253. Markus, H. R., & Kitayama, S. (2010). Cultures and selves: A cycle of mutual constitution. Perspectives on Psychological Science,5(4), 420–430. Mencius, (1963). Mencius. London: University of Toronto Press. Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. Journal of Consumer Affairs,39(1), 121–147. Moosmayer, D. C., Chen, Y., & Davis, S. M. (2017). Deeds not words: A cosmopolitan perspective on the influences of corporate sustainability and NGO engagement on the adoption of sustainable products in China. Journal of Business Ethics. https://doi.org/10.1007/s10551-017-3702-4. Moosmayer, D. C., & Davis, S. M. (2016). Staking cosmopolitanism claims: How firms and NGOs talk about supply chain responsibility. Journal of Business Ethics,135(3), 403–417. Moosmayer, D. C., & Fuljahn, A. (2010). Consumer perceptions of cause related marketing campaigns. Journal of Consumer Marketing,27(6), 543–549. Muller, C. (1991) The doctrine of the mean. http://www.acmuller.net/con-dao/docofmean.html. Muncy, J. A., & Vitell, S. J. (1992). Consumer ethics: An investigation of the ethical ethical beliefs of the final consumer. Journal of Business Research,24(June), 297–311. Nuyen, A. T. (2009). Moral obligation and moral motivation in Confucian role-based ethics. Dao,8(1), 1–11. O’Keefe, D. (2000). Guilt and social influence. In M. Roloff (Ed.), Communication yearbook 23 (pp. 67–101). Thousand Oaks, CA: Sage Publications. Onwezen, M. C., Bartels, J., & Antonides, G. (2014). Environmentally friendly consumer choices: Cultural differences in the self-regulatory function of anticipated pride and guilt. Journal of Environmental Psychology,40, 239–248. Paek, H., & Nelson, R. M. (2009). To buy or not to buy: Determinants of socially responsible consumer behavior and consumer reactions to cause-related and boycotting ads. Journal of Current Issues & Research in Advertising,31(2), 75–90. Peloza, J., White, K., & Shang, J. (2013). Good and guilt-free: The role of self-accountability in influencing preferences for products with ethical attributes. Journal of Marketing,77(1), 104–119. Phillips, R. (2003). Stakeholder theory and organizational ethics. San Francisco: Berrett-Koehler Publishers. Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2012). Sources of method bias in social science research and recommendations on how to control it. Annual Review of Psychology,63, 539–569. Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising. Journal of Business Research,36(3), 217–231. Romar, E. J. (2002). Virtue is good business: Confucianism as a practical business ethics. Journal of Business Ethics,38(1), 119–131. Roseman, I. J. (1991). Appraisal determinants of discrete emotions. Cognition and Emotion,5(3), 161–200. Roseman, I. J., Wiest, C., & Swartz, T. S. (1994). Phenomenology, behaviors, and goals differentiate discrete emotions. Journal of Personality and Social Psychology,67, 206–221. https://doi.org/10.1037/0022-3514.67.2.206. Schmader, T., & Lickel, B. (2006). The approach and avoidance function of personal and vicarious shame and guilt. Motivation and Emotion,30(1), 43–56. Schwartz, S. H. (1994). Are there universal aspects in the structure and contents of human values? Journal of Social Issues,50(4), 19–45. Singelis, T. M. (1994). The measurement of independent and interdependent self-construals. Personality and Social Psychology Bulletins,20(5), 580–591. Sison, A. J. G., & Ferrero, I. (2015). How different is neo-Aristotelian virtue from positive organizational virtuousness? Business Ethics: A European Review,24(S2), S78–S98. Smith, D., Smith, A., & Winklhofer, H. (2013). Emotions and dissonance in “ethical” consumption choices. Journal of Marketing Management,29(11–12), 1201–1223. Soscia, I. (2007). Gratitude, delight, or guilt: The role of consumers’ emotions in predicting postconsumption behaviours. Psychology & Marketing,24(10), 871–894. Steenhaut, S., & Van Kenhove, P. (2006). The mediating role of anticipated guilt in consumers’ ethical decision-making. Journal of Business Ethics,69(3), 269–288. Strahilevitz, M., & Myers, J. (1998). Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell. Journal of Consumer Research,24(4), 434–446. Strahilevitz, M. (1999). The effects of product type and donation magnitude on willingness to pay more for a charity-linked brand. Journal of Consumer Psychology,8(3), 215–241. Subrahmanyan, S. (2004). Effects of price premium and product type on the choice of cause-related brands: A Singapore perspective. Journal of Product and Brand Management,13(2), 116–124. Sung, Y., Choi, S. M., & Tinkham, S. F. (2012). Brand-situation congruity: The roles of self-construal and brand commitment. Psychology & Marketing,29(12), 941–955. Tangney, J. P. (1990). Assessing individual differences in proneness to shame and guilt: Development of the self-conscious affect and attribution inventory. Journal of Personality and Social Psychology,59(1), 102–111. Tangney, J. P., & Dearing, R. L. (2002). Shame and guilt. New York, NY: Guilford. Tangney, J. P., Dearing, R. L., Wagner, P. E., & Gramzow, R. H. (2000). The test of self-conscious affect–3 (TOSCA-3). Fairfax, VA: George Mason University. Tangney, J. P., Mashek, D., & Stuewig, J. (2005). Shame, guilt, and embarrassment: Will the real emotion please stand up? Psychological Inquiry,16(1), 44–48. Tangney, J. P., Miller, R. S., Flicker, L., & Barlow, D. H. (1996). Are shame, guilt, and embarrassment distinct emotions? Journal of Personality and Social Psychology,70(6), 1256–1269. Tangney, J. P., Stuewig, J., & Martinez, A. G. (2014). Two faces of shame: The roles of shame and guilt in predicting recidivism. Psychology Science,25(3), 799–805. Tangney, J. P., Stuewig, J., & Mashek, D. J. (2007). Moral emotions and moral behavior. Annual Review of Psychology,58, 345–372. Theotokis, A., & Manganari, E. (2015). The impact of choice architecture on sustainable consumer behavior: The role of guilt. Journal of Business Ethics,131(2), 423–437. Tiwald, J. (2011). Dai Zhen’s defense of self-interest. Journal of Chinese Philosophy,38(1), 29–45. Wagner, U., Wicklund, R. A., & Shaigan, S. (1990). Open devaluation and rejection of a fellow student: The impact of threat to a self-definition. Journal of Basic and Applied Psychology,11(1), 61–76. Wang, L., & Juslin, H. (2009). The impact of Chinese culture on corporate social responsibility: The harmony approach. Journal of Business Ethics,88(S3), 433–451. Wang, J., & Wu, L. (2016). The impact of emotions of the intention of sustainable consumption choices: Evidence from a big city in an emerging country. Journal of Cleaner Production.,126, 325–336. Webb, D. J., Mohr, L. A., & Harris, K. E. (2008). A re-examination of socially responsible consumption and its measurement. Journal of Business Research,61(2), 91–98. Wicklund, R. A., & Gollwitzer, P. M. (1981). Symbolic self-completion, attempted influence, and self-deprecation. Journal of Basic and Applied Psychology,2(2), 89–114. Wiltermuth, S. S., & Cohen, T. R. (2014). “I’d only let you down”: Guilt proneness and the avoidance of harmful interdependence. Journal of Personality and Social Psychology,107(5), 925–942. Xu, H., Begue, L., & Bushman, B. J. (2014). Washing the guilt away: Effects of personal versus vicarious cleansing on guilty feelings and prosocial behavior. Frontiers in Human Neuroscience,8, 97. https://doi.org/10.3389/fnhum.2014.00097. Yang, D., Lu, Y., Zhu, W., & Su, C. (2015). Going green: How different advertising appeals impact green consumption behaviors. Journal of Business Research,68(12), 2663–2675. Yau, A., & Davies, I. (2015). The modern renegotiations of Confucian ethics and implications on ethical consumption in china. In L. Robinson Jr. (Ed.), Marketing dynamism & sustainability: Things change, things stay the same (pp. 212–221). Berlin: Springer. Zhu, Y. (2015). The role of qing (positive emotions) and li (rationality) in Chinese entrepreneurial decision making: A Confucian ren-yi wisdom perspective. Journal of Business Ethics,126(4), 613–630.