Web as communication and distribution channel for biggest selling companies in Croatia
ITI 2002. Proceedings of the 24th International Conference on Information Technology Interfaces (IEEE Cat. No.02EX534) - Trang 357-362 vol.1
Tóm tắt
The role of the Web in business processes is determined by the strategic positioning of the Web site in overall business strategy of a company. The complexity and content of the Web site is developing as the usage of the Web for running a business is increasing. This paper discusses how the biggest Croatian selling companies use the Web as a communication and distribution channel. The paper is based on the findings of a Web analysis that was conducted in October 2001.
Từ khóa
#Companies #Information technology #Vehicles #Customer service #Communication channels #Postal services #Business #Logistics #Marketing and salesTài liệu tham khảo
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