Using names to segment customers by cultural, ethnic or religious origin

ONS neighbourhood statistics. http://www.statistics.gov.uk/census2001/census2001.asp .

The Sunday Times, Sunday, 10 September 2006, p. 13.

According to the Evening Standard, 27th October, the 29 new appointees bear 20 non-British surnames: Boomars, de Pourtales, Ekaireb, Ferrari, Flynn, Grabau, Irani, Malhi, Oppenheimer, Pantazopoulos, Rao, Saidenburg, Sotir, Stranger, Sze, van Praag, von Kuskull, Weber, Wisnia, Zaimi. Only nine, Beveridge, Burgin, Faker, Holder, Mansfield, Metherell, Selman, Wilson, Wright, were of British origin.

Mosaic Multimedia Guide, available from Experian, Talbot House, Talbot Street, Nottingham, NG80 1TH.

http://www.originsinfo.com .

http://www.originsinfo.com .

‘How to Market Better Health — A Dr Foster community health workbook’, Dr Foster Intelligence, November 2004.

Sleight, P. (2004). Targetting Consumers, Second Edition — How to Use Geodemographic and Lifestyle Data in Your Business, WARC, Henley on Thames.

The Daily Telegraph and The Times, Monday, 16 October 2006.

Cummins, C., Winter, H., Cheng, K., Maric, R., Sicocks, P. and Varghese, C. (1999) ‘An assessment of the Nam Pehchan computer programme for the identification of names of South Asian ethnic origin’, Journal of Public Health Medicine, Vol. 21, No. 4, pp. 401–406.

Nanchahal, K., Mangtani, P., Alston, M. and Dost Santos Silva, I. (2001) ‘Development and validation of a computerised South Asian name group recognition algorithm’, Journal of Public Health Medicine, Vol. 23, No. 4, pp. 278–285.

Hanks, P., (ed) (2003). Dictionary of American Family Names, Oxford University Press, Oxford.

Tucker, D. K. (2005) ‘The cultural-ethnic-language group technique as used in the Dictionary of American Family Names (DAFN)’, Onomastica Canadiana, Vol. 87, No. 2, 71–84.

Tucker, D. K. (2005). The Changing Faces of the UK, ICOS XXII Conference, Pisa.

Interestingly, a disproportionate number of Black Caribbeans bear Scottish and Welsh family names, a reflection of the origins of the plantation owners from whom they typically took their names.

‘Designing geodemographic classifications to meet contemporary business needs’, Interactive Marketing, Vol. 5, No. 3, pp. 219–237.

‘Reaching People — Social Marketing in Practice’, Dr Foster Intelligence, September 2006.