Users of the world, unite! The challenges and opportunities of Social Media
Tóm tắt
Từ khóa
Tài liệu tham khảo
Daft, 1986, Organizational information requirements, media richness, and structural design, Management Science, 32, 554, 10.1287/mnsc.32.5.554
Fama, 1970, Efficient capital markets: A review of theory and empirical work, Journal of Finance, 25, 383, 10.2307/2325486
Goffman, 1959
Haenlein, 2009, Flagship brand stores within virtual worlds: The impact of virtual store exposure on real life brand attitudes and purchase intent, Recherche et Applications en Marketing, 24
Kaplan, 2009, Consumer use and business potential of virtual worlds: The case of Second Life, The International Journal on Media Management, 11
Kaplan, 2009, Consumers, companies, and virtual social worlds: A qualitative analysis of Second Life, Advances in Consumer Research, 36, 873
Kaplan, 2009, The fairyland of Second Life: About virtual social worlds and how to use them, Business Horizons, 52, 563, 10.1016/j.bushor.2009.07.002
Kozinets, 2002, The field behind the screen: Using netnography for marketing research in online communities, Journal of Marketing Research, 39, 61, 10.1509/jmkr.39.1.61.18935
OECD, 2007
Schau, 2003, We are what we post? Self-presentation in personal web space, Journal of Consumer Research, 30, 385, 10.1086/378616
Short, 1976
Toffler, 1980