Useful principles for adopting a market development approach for enterprise development organizations

Emerald - 2006
FrankLusby1
1Action for Enterprise, Arlington, Virginia, USA

Tóm tắt

PurposeTo provide a practitioner focused discussion for enterprise development organizations (EDOs) who are seeking to incorporate principles of sustainability into their strategies.Design/methodology/approachPresents general principles that can be useful to EDOs who are trying to take on a more market development (sustainable) approach to enterprise development.FindingsThe principles can be applied to economic development projects that target small, medium or large enterprises. They apply to programs promoting agricultural, manufacturing, and services – and also have application in other sectors such as health, conservation, and education.Originality/valueProvides leading insights into EDO strategies.

Từ khóa


Tài liệu tham khảo