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Khám Phá (Sự) Dễ Tổn Thương Trong Tiểu Văn Hóa Tiêu Dùng Của Thanh Thiếu Niên: Một Khung Khái Niệm Để Hiểu (Sự) Dễ Tổn Thương Mà Thanh Thiếu Niên Trải Nghiệm và Các Hệ Lụy Đạo Đức
Journal of Business Ethics - 2019
Tóm tắt
Nghiên cứu về (sự) dễ tổn thương của người tiêu dùng được thực hiện qua một nghiên cứu trường hợp dọc kiểu gần gũi với thực địa đối với thanh thiếu niên từ 11 đến 15 tuổi. Nghiên cứu tập trung vào cách mà thanh thiếu niên định nghĩa sự dễ tổn thương của họ trong các tiểu văn hóa tiêu dùng của tuổi thanh thiếu niên, các yếu tố làm tăng sự dễ tổn thương này, và các tác nhân xã hội liên quan đến trải nghiệm về sự dễ tổn thương của họ. Các phát hiện đóng góp cho tài liệu về sự dễ tổn thương của người tiêu dùng theo ba cách. Thứ nhất, bằng cách áp dụng một cách tiếp cận tập trung vào thanh thiếu niên dựa trên quan điểm nội tại, chúng tôi vượt qua cách tiếp cận đơn điệu khi nghiên cứu một nguồn dễ tổn thương một lần mà hiện nay xuất hiện trong tài liệu tiếp thị. Thay vào đó, chúng tôi giới thiệu các cách tiếp cận đa dạng hoặc đa chiều có thể xem xét nhiều nguồn rủi ro. Thứ hai, các phát hiện cho thấy rằng nhận thức của thanh thiếu niên về sự dễ tổn thương của người tiêu dùng được neo lại trong các tiểu văn hóa tiêu dùng của họ. Nghiên cứu này giới thiệu khái niệm rằng những người tiêu dùng trẻ trải nghiệm sự dễ tổn thương theo nhiều cách, bao gồm cả sự áp đặt từ người lớn hoặc do thanh thiếu niên cố ý tham gia vào các hành vi rủi ro. Thứ ba, nghiên cứu này cung cấp cho các nhà hoạch định chính sách đạo đức và các học giả một khung khái niệm về sự dễ tổn thương tập trung vào thanh thiếu niên, điều này có thể giúp họ phát triển các hành động dựa trên cả nguồn dễ tổn thương do áp đặt và cố ý từ nhận thức của thanh thiếu niên.
Từ khóa
#sự dễ tổn thương của người tiêu dùng #thanh thiếu niên #văn hóa tiêu dùng #hành vi rủi ro #chính sách đạo đứcTài liệu tham khảo
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