Các trường đại học cần có định hướng thị trường để thu hút các đối tác không truyền thống như nguồn tài chính mới

Springer Science and Business Media LLC - Tập 14 Số 2 - Trang 159-171 - 2014
Mainardes, Emerson Wagner1, Raposo, Mário2, Alves, Helena2
1FUCAPE Business School and NECE – R&D Centre on Business Sciences, Vitória/ES, Brazil
2Management and Economics Department and NECE – R&D Centre on Business Sciences, University of Beira Interior (UBI), Covilha, Portugal

Tóm tắt

Bài viết này phản ánh mức độ ưu tiên hiện tại dành cho việc tài trợ cho các trường đại học công trong những cuộc thảo luận đang diễn ra. Mục tiêu của bài viết là tranh luận về các hình thức thay thế để thu hút nguồn lực từ các bên liên quan không thường được liên kết với việc tài trợ cho các trường đại học công. Chúng tôi bắt đầu bằng việc chi tiết hóa các nguồn tài trợ cho các trường đại học khi nguồn tài trợ này dần chuyển từ khu vực công sang thị trường. Sau đó, chúng tôi mô tả các bên liên quan chính của các trường đại học công và các mối quan hệ tương ứng giữa các bên. Cuối cùng, cuộc thảo luận của chúng tôi tập trung vào các phương thức và cách thay thế khác nhau để tài trợ cho các trường đại học công thông qua việc sử dụng các bên liên quan không truyền thống, với một số ví dụ minh họa. Qua kết luận, chúng tôi nhận thấy rằng mặc dù các nhà quản lý đại học thường nhận thức được những thực thể này, nhưng các tác nhân nội bộ khác của trường đại học lại thể hiện sự thiếu chủ động trong việc nắm bắt các cơ hội do các bên liên quan khác nhau mang lại. Vì vậy, các trường đại học công cần chủ động tham gia vào thị trường, và thực tế này có thể đạt được nếu ở cấp độ nội bộ, họ được giao ưu tiên cho các mối quan hệ với những bên liên quan mới này.

Từ khóa

#tài chính đại học #bên liên quan #nguồn tài trợ #chiến lược thị trường #trường đại học công

Tài liệu tham khảo

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