Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend

Journal of Travel Research - Tập 56 Số 1 - Trang 41-54 - 2017
Girish Prayag1, Sameer Hosany2, Birgit Muskat3,4, Giacomo Del Chiappa5,6
1University of Canterbury, School of Business and Economics, Christchurch, New Zealand
2Royal Holloway University of London, School of Management, Egham, United Kingdom
3MCI Management Center Innsbruck, MCI Tourism, Austria
4The University of Notre Dame, School of Business, Sydney, Australia
5University of Johannesburg, School of Tourism and Hospitality, South Africa
6University of Sassari, Department of Economics and Business Italy

Tóm tắt

The purpose of this study is to empirically test an integrative model linking tourists’ emotional experiences, perceived overall image, satisfaction, and intention to recommend. The model was tested using data collected from domestic tourists visiting Sardinia, Italy. Results show that tourists’ emotional experiences act as antecedents of perceived overall image and satisfaction evaluations. In addition, overall image has a positive influence on tourist satisfaction and intention to recommend. The study expands current theorizations by examining the merits of emotions in tourist behavior models. From a practical perspective, the study offers important implications for destination marketers.

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