Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective

DECISION - Tập 44 Số 4 - Trang 297-311 - 2017
Chandan Parsad1, Sanjeev Prashar1, Vijay Sai Tata1
1Indian Institute of Management (IIM) Raipur, Sejbahar, Raipur, India

Tóm tắt

Từ khóa


Tài liệu tham khảo

Aaker JL, Maheswaran D (1997) The effect of cultural orientation on persuasion. J Consum Res 24(4):315–328

Applebaum W (1951) Studying customer behavior in retail stores. J Mark 16(2):172–178

Babbie, E (2010) The Practice of Social Research Wadsworth. Cengage Learning International Edition

Babin BJ, Boles JS, Darden WR (1995) Salesperson stereotypes, consumer emotions, and their impact on information processing. J Acad Mark Sci 23(2):94–105

Baker J, Grewal D, Parasuraman A (1994) The influence of store environment on quality inferences and store image. J Acad Mark Sci 22(4):328–339

Baker J, Parasuraman A, Grewal D, Voss GB (2002) The influence of multiple store environment cues on perceived merchandise value and patronage intentions. J Mark 66(2):120–141. https://doi.org/10.1509/jmkg.66.2.120.18470

Baligh HH (1994) Components of culture: nature, interconnections, and relevance to the decisions on the organization structure. Manag Sci 40(1):14–27

Beatty SE, Ferrell ME (1998) Impulse buying: modeling its precursors. J Retail 74(2):169–191. https://doi.org/10.1016/S0022-4359(99)80092-X

Bell DR, Corsten D, Knox G (2011) From point of purchase to path to purchase: how preshopping factors drive unplanned buying. J Mark 75(1):31–45

Bellenger DN, Robertson DH, Hirschman EC (1978) Impulse buying varies by product. J Advert Res 18(6):15–18

Bellini S, Cardinali MG, Grandi B (2016) Does shopping preparation influence consumer buying decisions? Int Bus Res 9(10):201–211

Bellini S, Cardinali MG, Grandi B (2017) A structural equation model of impulse buying behaviour in grocery retailing. J Retail Consum Serv 36:164–171

Beverland M, Lim EAC, Morrison M, Terziovski M (2006) In-store music and consumer–brand relationships: relational transformation following experiences of (mis) fit. J Bus Res 59(9):982–989. https://doi.org/10.1016/j.jbusres.2006.07.001

Bitner MJ (1990) Evaluating service encounters: the effects of physical surroundings and employee responses. J Mark 54(2):69–82

Bratko D, Butkovic A, Bosnjak M (2013) Twin study of impulsive buying and its overlap with personality. J Individ Differ 34(1):8–14

Chan RYK, Lau LBY (2002) Explaining green purchasing behavior. J Int Consum Mark 14(2–3):9–40

Chang HJ, Eckman M, Yan RN (2011) Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior. Int Rev Retail Distrib Consum Res 21(3):233–249. https://doi.org/10.1080/09593969.2011.578798

Chavosh, A., Halimi, A. B., Namdar, J., Choshalyc, S. H., Abbaspour, B (2011) The contribution of Product and Consumer characteristics to Consumer’s Impulse purchasing Behaviour in Singapore. In: Proceedings of 2011 international conference on social science and humanity, vol 1, pp 248–252

Chebat JC, Michon R (2003) Impact of ambient odors on mall shoppers’ emotions, cognition, and spending: a test of competitive causal theories. J Bus Res 56(7):529–539. https://doi.org/10.1016/S0148-2963(01)00247-8

Chebat JC, Chebat CG, Vaillant D (2001) Environmental background music and in-store selling. J Bus Res 54(2):115–123. https://doi.org/10.1016/S0148-2963(99)00089-2

Churchill GA Jr (1979) A paradigm for developing better measures of marketing constructs. J Mark Res 16(1):64–73

Cobb CJ, Hoyer WD (1986) Planned versus impulse purchase behavior. J Retail 64(4):384–409

D’Andrade RG (1992) Schemas and motivation. In: D’Andrade R, Strauss C (eds) Human motives and cultural models. Cambridge University Press, Cambridge

Darden WR, Erdem O, Darden DK (1983) A comparison and test of three causal models of patronage intentions. In: Darden WR, Lusch RF (eds) Patron-age behavior and retail management. North- Holland, New York, pp 29–43

Dawson S, Kim M (2009) External and internal trigger cues of impulse buying online. Direct Mark Int J 3(1):20–34. https://doi.org/10.1108/17505930910945714

Dawson S, Kim M (2010) Cues on apparel web sites that trigger impulse purchases. J Fash Mark Manag Int J 14(2):230–246. https://doi.org/10.1108/13612021011046084

de Mooij M (1998) Global marketing and advertising. Understanding cultural paradox. Sage Publications, Thousand Oaks

Dennis C, Michon R, Brakus JJ, Newman A, Alamanos E (2012) New insights into the impact of digital signage as a retail atmospheric tool. J Consum Behav 11(6):454–466

Dholakia UM (2000) Temptation and resistance: an integrated model of consumption impulse formation and enactment”. Psychol Mark 17(11):955–982. https://doi.org/10.1002/1520-6793(200011)17:11<955:AID-MAR3>3.0.CO;2-J

Dholakia U, Tam L, Yoon S, Wong N (2016) The ant and the grasshopper: understanding personal saving orientation of consumers. J Consum Res 43(ucw004):135–155. https://doi.org/10.1093/jcr/ucw004

Dittmar H, Drury J (2000) Self-image–is it in the bag? a qualitative comparison between “ordinary” and “excessive” consumers. J Econ Psychol 21(2):109–142

Donovan RJ, Rossiter JR, Marcoolyn G, Nesdale A (1994) Store atmosphere and purchasing behavior. J Retail 70(3):283–294

Dwyer S, Mesak H, Hsu M (2005) An exploratory examination of the influence of national culture on cross-national product diffusion. J Int Mark 13(2):1–27

Eroglu S, Machleit K (1993) Atmospheric factors in the retail environment: sights, sounds and smells. Adv Consum Res 20(1):34–44

Eysenck HJ, Eysenck MW (1985) Personality and individual differences: a natural science approach. Plenum Press, New York

Fisher RJ, Dubé L (2005) Gender differences in responses to emotional advertising: a social desirability perspective. J Consum Res 31(4):850–858

Foroughi A, Buang NA, Senik ZC, Hajmisadeghi RS (2013) Impulse buying behavior and moderating role of gender among Iranian shoppers. J Basic Appl Sci Res 3(4):760–769

Ghani U, Kamal Y (2010) The impact of in-store stimuli on the impulse purchase behaviour of consumers in Pakistan. Interdiscip J Contemp Res Bus 8(2):155–160

Gilboa S (2009) A segmentation study of Israeli mall customers. J Retail Consum Serv 16(2):135–144

Gilboa S, Vilnai-Yavetz I, Chebat JC (2016) Capturing the multiple facets of mall experience: developing and validating a scale. J Consum Behav 15(1):48–59

Grohmann B, Spangenberg ER, Sprott DE (2007) The influence of tactile input on the evaluation of retail product offerings. J Retail 83(2):237–245

Grossbart S, Hampton R, Rammohan B, Lapidus RS (1990) Environmental dispositions and customer response to store atmospherics. J Bus Res 21(3):225–241

Gutierrez BPB (2004) Determinants of planned and impulse buying: the case of the Philippines. Asia Pac Manag Rev 9(6):1061–1078

Hair JF, Black WC, Babin BJ, Anderson RE, Tatham RL (2006) Multivariate data analysis, vol 6. Pearson Prentice Hall, Upper Saddle River

Harrell GD, Hutt MD (1976) Buyer behavior under conditions of crowding: an initial framework. Adv Consum Res 3(1):36–39

Heilman CM, Nakamoto K, Rao AG (2002) Pleasant surprises: consumer response to unexpected instore coupons. J Mark Res 39(2):242–252. https://doi.org/10.1509/jmkr.39.2.242.19081

Hofstede G (2001) Culture’s consequences, 2nd edn. Sage Publications, Thousand Oaks

Holt DB (2002) Why do brands trouble? a dialectical theory of consumer culture and branding. J Consum Res 29(June):70–90

Hultén B (2012) Sensory cues and shopper’s touching behaviour: the case of IKEA. Int J Retail Distrib Manag 40(4):273–289

Hultén P, Vanyushyn V (2011) Impulse purchases of groceries in France and Sweden. J Consum Mark 28(5):376–384. https://doi.org/10.1108/07363761111150026

Inman J Jeffrey, Russell S Winer, Rosellina Ferraro (2009) The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making. J Mark 73:19–29

lsler DB, Atilla G (2013) Gender differences in impulse buying. Int J Bus Manag Stud 2158–14792(1):519–531

Jaishankar G (1998) Converging trends within the European Union: insights from an analysis of diffusion patterns. J Int Mark 6(2):32–48

James DL, Walker BJ, Etzel MJ (1981) Retailing operations planning. Retailing today, MBJ

Kacen JJ, Lee JA (2002) The influence of culture on consumer impulsive buying behavior. J Consum Psychol 12(2):163–176

Kollat DT, Willett RP (1967) Customer impulse purchasing behavior. J Mark Res 4(1):21–31. https://doi.org/10.2307/3150160

KPMG (2014) Indian Retail the next growth story. https://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/BBG-Retail.pdf ). Retrieved on 8 Jan 2016

Lee C, Green RT (1991) Cross-cultural examination of the Fishbein behavioral intentions model. J Int Bus Stud 22(2):289–305

Lunardo R, Roux D (2015) In-store arousal and consumers’ inferences of manipulative intent in the store environment. Eur J Mark 49(5/6):646–667

Lynch John G Jr, Richard G Netemeyer, Stephen A Spiller, Alessandra Zammit (2010) A generalizable scale of propensity to plan: the long and the short of planning for time and for money. J Consum Res 37(1):108–128

Machleit KA, Meyer T, Eroglu SA (2005) Evaluating the nature of hassles and uplifts in the retail shopping context. J Bus Res 58(5):655–663

Mai JK, Majtanik M, Paxinos G (2015) Atlas of the human brain. Academic Press. San Diego

Massara F, Melara RD, Liu SS (2014) Impulse versus opportunistic purchasing during a grocery shopping experience. Mark Lett 25(4):361–372

Mattila AS, Wirtz J (2008) The role of store environmental stimulation and social factors on impulse purchasing. J Serv Mark 22(7):562–567. https://doi.org/10.1108/08876040810909686

McGoldrick PJ (2001) Retailing. In: Baker MJ (ed) Encyclopaedia of marketing. International Thompson Business Press, London

McQuarrie eF, Langmeyer D (1985) Using values to measure attitudes toward discontinuous innovations. Psychol Mark 2:239–252

Mihić M, Kursan I (2010) Assessing the situational factors and impulsive buying behavior: market segmentation approach. Manag J Contemp Manag Issues 15(2):47–66

Milliman RE (1982) Using background music to affect the behavior of supermarket shoppers. J Mark 46(3):86–91

Mohan G, Sivakumaran B, Sharma P (2012) Impact of store environment on impulse buying behavior. Eur J Mark 47(10):1711–1732. https://doi.org/10.1108/EJM-03-2011-0110

Morrison M, Gan S, Dubelaar C, Oppewal H (2011) In-store music and aroma influences on shopper behaviour and satisfaction. J Bus Res 64(6):558–564

Namias J (1960) Intentions to purchase related to consumer characteristics. J Mark 25(1):32–36

Neff, J (2008) Pick a product: 40% of public decide in store. Advertising Age, http://adage.com/article?article_id=129924 . Retrieved on 8 Sept 2015

Nenkov GYJ, Inman J, Hulland J (2008) Considering the future: the conceptualization and measurement of elaboration on potential outcomes. J Consum Res 35(1):126–141

Netemeyer RG, Bearden WO, Sharma S (2003) Scaling procedures: issues and application. Sage Publications, Thousand Oaks

Ozer L, Gultekin B (2015) Pre-and post-purchase stage in impulse buying: the role of mood and satisfaction. J Retail Consum Serv 22(1):71–76

Park J, Lennon SJ (2006) Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context. J Consum Mark 23(2):56–66. https://doi.org/10.1108/07363760610654998

Peck J, Childers TL (2006) If I touch it I have to have it: individual and environmental influences on impulse purchasing. J Bus Res 59(6):765–769. https://doi.org/10.1016/j.jbusres.2006.01.014

Pedhazur EJ (1982) Multiple regression in the behavioral sciences. Holt, Rinehart and Winston, New York

Piron F (1991) Defining impulse purchasing. Adv Consum Res 18(1):509–514

POPAI (2012) The 2012 Shopper engagement study. Point-of-Purchase Advertising International. http://www.popai.com/engage/docs/Media-Topline-Final.pdf . Retrieved on 22 Jan 2016

Pornpitakpan C, Yuan Y, Han JH (2017) The effect of salespersons’ retail service quality and consumers’ mood on impulse buying. Australas Mark J (AMJ) 25(1):2–11

Prashar S, Parsad C, Vijay TS (2015a) Factors prompting impulse buying behaviour-study among shoppers in India. Int J Indian Cult Bus Manag 11(2):219–244. https://doi.org/10.1504/IJICBM.2015.071308

Prashar S, Parsad C, Tata SV, Sahay V (2015b) Impulsive buying structure in retailing: an interpretive Structural modeling approach. J Mark Anal 3(4):215–233. https://doi.org/10.1057/jma.2015.17

Prashar S, Parsad C, Vijay TS (2016) Predicting impulsive buyers: a comparative study of binary classifiers’ discriminative ability. Int J Strat Decis Sci (IJSDS) 7(2):40–56. https://doi.org/10.4018/IJSDS.2016040103

Rintamäki T, Kanto A, Kuusela H, Spence MT (2006) Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: evidence from Finland. Int J Retail Distrib Manag 34(1):6–24

Rook DW (1987) The buying impulse. J Consum Res 14(2):189–199

Rook DW, Fisher RJ (1995) Normative influences on impulsive buying behavior. J Consum Res 22(3):305–313

Rook DW, Gardner MP (1993) In the mood: impulse buying’s affective antecedents. Res Consum Behav 6(7):1–28

Sharma P, Sivakumaran B, Marshall R (2010) Impulse buying and variety seeking: a trait-correlates perspective. J Bus Res 63(1):276–283

Sharma P, Sivakumaran B, Marshall R (2014) Exploring impulse buying in services: toward an integrative framework. J Acad Mark Sci 42(1):154–170

Sherman E, Mathur A, Smith RB (1997) Store environment and consumer purchase behavior: mediating role of consumer emotions. Psychol Mark 14(4):361–379

Siorowska A (2011) Gender as a moderator of temperamental causes of impulse buying tendency. J Cust Behav 10(2):119–142

Sivakumaran B, Sharma P (2015) Store environment and impulse buying behavior: a super-market perspective. In: Spotts H (ed) Marketing, technology and customer commitment in the new economy. Developments in marketing science: proceedings of the academy of marketing science. Springer, Cham

Stern H (1962) The significance of impulse buying today. J Mark 26(2):59–62. https://doi.org/10.2307/1248439

Strack F, Werth L, Deutsch R (2006) Reflective and impulsive determinants of consumer behavior. J Consum Psychol 16(3):205–216

Turley LW, Milliman RE (2000) Atmospheric effects on shopping behavior: a review of the experimental evidence. J Bus Res 49(2):193–211

Verplanken B, Herabadi A (2001) Individual differences in impulse buying tendency: feeling and no thinking. Eur J Pers 15(S1):S71–S83. https://doi.org/10.1002/per.423

Virvilaitė R, Saladienė V, Žvinklytė J (2011) The impact of external and internal stimuli on impulsive purchasing. Econ Manag 16(1):23–36

Ward JC, Mary JB, Barnes J (1992) Measuring the proto typicality and meaning of retail environments. J Retail 68(2):194–220

Weun S, Jones MA, Beatty SE (1998) The development and validation of the impulse buying tendency scale. Psychol Rep 82(3):1123–1133

Wheatley JJ, Chiu JSY (1977) The effects of price, store image, and product and respondent characteristics on perceptions of quality. J Mark Res 14(2):181–186

Wood M (1998) Socio-economic status, delay of gratification, and impulse buying. J Econ Psychol 19(3):295–320. https://doi.org/10.1016/S0167-4870(98)00009-9

Wu JJ, Chen YH, Chien SH (2013a) Impulse purchases and trust: the mediating effect of stickiness and the mental budgeting account. Cyberpsychol Behav Soc Netw 16(10):767–773. https://doi.org/10.1089/cyber.2012.0509

Wu J, Won Ju H, Kim J, Damminga K, Kim HY, KP Johnson K (2013b) Fashion product display: an experiment with Mockshop investigating colour, visual texture, and style coordination. Int J Retail Distrib Manag 41(10):765–789

Xiang L, Zheng X, Lee MK, Zhao D (2016) Exploring consumers’ impulse buying behavior on social commerce platform: the role of parasocial interaction. Int J Inf Manag 36(3):333–347

Yoo C, Park J, MacInnis DJ (1998) Effects of store characteristics and in-store emotional experiences on store attitude. J Bus Res 42(3):253–263. https://doi.org/10.1016/S0148-2963(97)00122-7

Youn S, Faber RJ (2000) Impulse buying: its relation to personality traits and cues. Adv Consum Res 27(1):179–185

Yu C, Bastin M (2010) Hedonic shopping value and impulse buying behavior in transitional economies: a symbiosis in the Mainland China marketplace. J Brand Manag 18(2):105–114