Understanding customers' loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory

Behaviour and Information Technology - Tập 28 Số 4 - Trang 347-360 - 2009
Chao‐Min Chiu1, Hua-Yang Lin2, Szu‐Yuan Sun3, Meng Hsiang Hsu3
1Department of Information Management , National Central University , Jhongli, Taoyuan, Taiwan, Republic of China
2Information Management Center, Chung Shan Institute of Science and Technology , Lungtan, Taoyuan, Taiwan, Republic of China
3Department of Information Management , National Kaohsiung First University of Science and Technology , Yenchao, Kaohsiung, Taiwan, Republic of China

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Behaviour and Information Technology

Tập 28 Số 4

347-360

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