U.S. Consumer Sensitivity to Corporate Social Performance

Business and Society - Tập 36 Số 4 - Trang 408-418 - 1997
Karen Paul, Lori M. Zalka1, Meredith Downes2, Susan Perry3, Shawnta S. Friday4
1Florida Intemational University
2Illinois State University
3Florida Atlantic University
4Florida A & M University

Tóm tắt

This study develops a scale to measure consumer sensitivity to corporate social performance (CSCSP) using the factor analysis procedure to generate a valid and reliable 11-item scale. Results from a U.S. sample of M.B.A. students suggest that women are more sensitive to CSP than men and that Democrats are more sensitive to CSP than Republicans. Future research can use this scale to measure the correlation between attitudes toward CSP and actual behavior.

Từ khóa


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Thông tin
Thông tin xuất bản

Business and Society

Tập 36 Số 4

408-418

Thông tin tác giả