Two studies of consequences and actionable antecedents of brand love
Tóm tắt
Từ khóa
Tài liệu tham khảo
Ahuvia, A.C. (2005) Beyond the extended self: Loved objects and consumers’ identity narratives. Journal of Consumer Research 32 (1): 171–184.
Whang, Y.-O., Allen, J., Sahoury, N. and Zhang, H. (2004) Falling in love with a product: The structure of a romantic consumer-product relationship. In: B.E. Kahn and M.F. Luce (eds.) Advances in Consumer Research, pp. 320–327.
Fournier, S. (1994) A consumer-brand relationship framework for strategic brand management. Unpublished PhD thesis, University of Florida.
Fournier, S. (1998) Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research 24 (4): 343–373.
Thomson, M., MacInnis, D.J. and Park, W.C. (2005) The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology 15 (1): 77–91.
Carroll, B.A. and Ahuvia, A.C. (2006) Some antecedents and outcomes of brand love. Marketing Letters 17 (2): 79–89.
Roberts, K. (2005) Lovemarks: The Future Beyond Brands, 2nd edn. New York: powerHouse Books.
Pawle, J. and Cooper, P. (2006) Measuring emotion – Lovemarks, the future beyond brands. Journal of Advertising Research 46 (1): 38–48.
Kressman, F., Sirgy, M.J., Herrman, A., Huber, F., Huber, S. and Lee, D.-J. (2006) Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research 59 (9): 955–964.
Smit, E., Bronner, F. and Tolboom, M. (2007) Brand relationship quality and its value for personal contact. Journal of Business Research 60 (6): 627–633.
Park, C.W., Jaworski, B.J. and MacInnis, D.J. (1986) Strategic brand concept-image management. Journal of Marketing 50 (4): 135–145.
Grunebaum, H. (1997) Thinking about romantic/erotic love. Journal of Marital and Family Therapy 23 (3): 295–307.
Sternberg, R.J. (1987) Liking versus loving: A comparative evaluation of theories. Psychological Bulletin 102 (3): 331–345.
Bagozzi, R.P. and Dholakia, U.M. (2006) Antecedents and purchase consequences of customer participation in small group brand communities. International Journal of Research in Marketing 23 (1): 45–61.
Sirgy, M.J. et al (1997) Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science 25 (3): 229–241.
Algesheimer, R., Dholakia, U.M. and Herrman, A. (2005) The social influence of brand community: Evidence from European car clubs. Journal of Marketing 69 (3): 19–34.
Brown, T.J., Barry, T.E., Dacin, P.A. and Gunst, R.F. (2005) Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context. Journal of the Academy of Marketing Science 33 (2): 123–138.
Ellemers, N., Kortekaas, P. and Ouwerkerk, J.W. (1999) Self-categorisation, commitment to the group and group self-esteem as related but distinct aspects of social identity. European Journal of Social Psychology 29 (2–3): 371–389.
Keller, K.L. (2003) Strategic Brand Management. Building, Measuring, and Managing Brand Equity, 2nd edn. Upper Saddle River, New Jersey: Pearson Education.
Evanschitzky, H., Baumgarth, C., Hubbard, R. and Armstrong, J.S. (2007) Replication research's disturbing trend. Journal of Business Research 60 (4): 411–415.
Chung, C.M.Y. and Darke, P.R. (2006) The consumer as advocate: Self-Relevance, culture, and word-of-mouth. Marketing Letters 17 (4): 269–279.
Jarvis, C.B., Mackenzie, S.B. and Podsakoff, P.M. (2003) A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Research 30 (2): 199–218.
Rossiter, J.R. (2002) The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing 19 (4): 305–335.
Bergami, M. and Bagozzi, R.P. (2000) Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. The British Journal of Social Psychology 39 (4): 555–577.
Hatfield, E. and Sprecher, S. (1986) Measuring passionate love in intimate relationships. Journal of Adolescence 9 (4): 383–410.
Rubin, Z. (1970) Measurement of romantic love. Journal of Personality and Social Psychology 16 (2): 265–273.
Carstairs, J.R., Myors, B., Shores, E.A. and Fogarty, G. (2006) Influence of language background on tests of cognitive abilities: Australian data. Australian Psychologist 41 (1): 48–54.
Chin, W.W. (2001) Pls-graph User's Guide Version 3.0. Houston, TX: C.T. Bauer College of Business, University of Houston.
Sundaram, S., Schwarz, A., Jones, E. and Chin, W.W. (2007) Technology use on the front line: How information technology enhances individual performance. Journal of the Academy of Marketing Science 35 (1): 101–112.
Cortina, J.M. (1993) What is coefficient alpha? An examination of theory and applications. Journal of Applied Psychology 78 (1): 98–104.
Hulland, J. (1999) Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal 20 (2): 195–204.
Fornell, C. and Larcker, D.F. (1981) Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18 (1): 39–50.
Chin, W.W. (1998) The partial least squares approach to structural equation modeling. In: G.A. Marcoulides (ed.) Modern Methods for Business Research. Mahwah, NJ: Lawrence Erlbaum, pp. 295–336.
Gefen, D. and Straub, D. (2005) A practical guide to factorial validity using PLS-graph: Tutorial and annotated example. Communications of the Association for Information Systems 16 (16): 91–109.
Baron, R.M. and Kenny, D.A. (1986) The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology 51 (6): 1173–1182.
Muñiz, A.M. and Schau, H.J. (2005) Religiosity in the abandoned Apple Newton brand community. Journal of Consumer Research 31 (4): 737–747.
McAlexander, J.H., Schouten, J.W. and Koenig, H.F. (2002) Building brand community. Journal of Marketing 66 (1): 38–54.
Newman, B.M. and Newman, P.R. (2006) Development Through Life: A Psychosocial Approach. Massachusetts: Thompson Wadsworth.