Transforming homo economicus into homo ludens: A field experiment on gamification in a utilitarian peer-to-peer trading service

Electronic Commerce Research and Applications - Tập 12 Số 4 - Trang 236-245 - 2013
Juho Hamari1
1Information Systems Science, Department of Information and Service Economy, Aalto School of Business, P.O. Box 21220, 00076 Aalto, Finland

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