To be or not to be in social media: How brand loyalty is affected by social media?

Anderson, 2005, Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast, Industrial Marketing Management, 34, 285, 10.1016/j.indmarman.2004.07.007 Ba, 2001, Establishing online trust through a community responsibility system, Decision Support System, 31, 323, 10.1016/S0167-9236(00)00144-5 Bagozzi, 1988, On evaluation of structural equation models, Journal of the Academy of Marketing Science, 16, 74, 10.1007/BF02723327 Bagozzi, 2006, Open source software communities: A study of participation in Linux user groups, Management Science, 52, 1099, 10.1287/mnsc.1060.0545 Bentler, 1990, Comparative fit indexes in structural models, Psychological Bulletin, 107, 238, 10.1037/0033-2909.107.2.238 Browne, 1993, Alternative ways of assessing model fit, 136 Casaló, 2010, Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities, International Journal of Information Management, 30, 357, 10.1016/j.ijinfomgt.2010.01.004 Chaudhuri, 2001, The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty, Journal of Marketing, 65, 81, 10.1509/jmkg.65.2.81.18255 Chiu, 2010, Antecedents of online trust in online auctions, Electronic Commerce Research and Application, 9, 148, 10.1016/j.elerap.2009.04.003 Constant, 1996, The kindness of strangers: The usefulness of electronic weak ties for technical advice, Organization Science, 7, 119, 10.1287/orsc.7.2.119 Cronbach, 1970 Delgado-Ballester, 2003, Development and validation of a brand trust scale, International Journal of Market Research, 45, 35 Doney, 1997, An examination of the nature of trust in buyer–seller relationships, Journal of Marketing, 61, 35, 10.2307/1251829 Edelman, 2010, Branding in digital age. You’re spending your money in all the wrong places, Harvard Business Review Elliott, 1998, Brands as symbolic resources for the construction of identity, International Journal of Advertising, 17, 131, 10.1080/02650487.1998.11104712 Fournier, 2011, The uninvited brand, Business Horizon, 54, 193, 10.1016/j.bushor.2011.01.001 Gangadharbhatla, 2008, Facebook me: Collective self esteem, need to belong and Internet self efficacy as predictors of the I-generations attitudes toward social networking sites, Journal of Interactive Advertising, 8, 5, 10.1080/15252019.2008.10722138 Gefen, 2003, Trust and TAM in online shopping: An integrated model, MIS Quarterly, 27, 51, 10.2307/30036519 Granovetter, 1973, The strength of weak ties, American Journal of Sociology, 78, 1360, 10.1086/225469 Grayson, 2004, Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings, Journal of Consumer Research, 31, 296, 10.1086/422109 Hagel, 1997 Harris, 2004, The four levels of loyalty and the pivotal role of trust: A study of online service dynamics, Journal of Retailing, 80, 139, 10.1016/j.jretai.2004.04.002 Harris, R. Social media ecosystem mapped as a wiring diagram. (2009). Retrieved from: http://www.twitterthoughts.com/social-media-news-analyses/2009/9/3/social-media-ecosystem-mapped-as-a-wiringdiagram.html?printerFriendly=true Accessed 27.09.10. Hanna, 2011, We’re all connected: The power of social media ecosystem, Business Horizons, 54, 265, 10.1016/j.bushor.2011.01.007 Hennig-Thurau, 2004, Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?, Journal of Interactive Marketing, 18, 38, 10.1002/dir.10073 Holmes, 1991, Trust and the appraisal process in close relationships, 57 Hong, 2011, The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust, International Journal of Information Management, 31, 469, 10.1016/j.ijinfomgt.2011.02.001 Hsu, 2011, Understanding customer experiences in online blog environments, International Journal of Information Management, 31, 510, 10.1016/j.ijinfomgt.2011.05.003 Hu, 2008, Why people continue to use social networking services: Developing a comprehensive model Kaplan, 2010, Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53, 59, 10.1016/j.bushor.2009.09.003 Kardaras, 2003, The potential of virtual communities in the insurance industry in the UK and Greece, International Journal of Information Management, 23, 41, 10.1016/S0268-4012(02)00067-1 Kietzmann, 2011, Social media? Get serious! Understanding the functional building blocks of social media, Business Horizons, 54, 241, 10.1016/j.bushor.2011.01.005 Kim, 2011, The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea, Tourism Management, 32, 256, 10.1016/j.tourman.2010.01.011 Lang, 2010, Ipsos OTX study: People spend more than half their day consuming media, The Wrap Lewicki, 1995, Trust in relationships: A model of trust development and decline, 133 Mangold, 2009, Social media: The new hybrid element of the promotion mix, Business Horizons, 52, 357, 10.1016/j.bushor.2009.03.002 McAlexander, 1998, Brand-fests: Servicescapes for the cultivation of brand equity, 377 McAlexander, 2002, Building brand community, Journal of Marketing, 66, 38, 10.1509/jmkg.66.1.38.18451 Soliman, 2010, Understanding individual adoption and use of social computing: A user-system fit model and empirical study, ICIS, Proceedings Moorman, 1992, Relationships between providers and users of market research: The dynamics of trust within and between organizations, Journal of Marketing Research, 29, 314, 10.2307/3172742 Muniz, 2001, Brand community, Journal of Consumer Research, 27, 412, 10.1086/319618 Pavlou, 2007, Understanding and mitigating uncertainty in online exchange relationships: A principal-agent perspective, MIS Quarterly, 31, 105, 10.2307/25148783 Rheingold, 1991, A slice of life in my virtual community, 57 Sarason, 1974 Schau, 2009, How brand community practices create value, Journal of Marketing, 73, 30, 10.1509/jmkg.73.5.30 Schembri, 2010, Brand consumption and narrative of the self, Psychology and Marketing, 27, 623, 10.1002/mar.20348 Schouten, 1995, Subcultures of consumption: An ethnography of the new bikers, Journal of Consumer Research, 22, 43, 10.1086/209434 Srinivasan, 2002, Customer loyalty in E-commerce: An exploration of its antecedents and consequences, Journal of Retailing, 78, 41, 10.1016/S0022-4359(01)00065-3 Steenkamp, 2006, How country characteristics affect the perceived value of a website, Journal of Marketing, 70, 136, 10.1509/jmkg.70.3.136 Szmigin, 2001, Internet community bonding: The case of macnews.de, European Journal of Marketing, 38, 626, 10.1108/03090560410529259 Tardini, 2005, A semiotic approach to online communities: Belonging, Interest and identity in websites’ and video games’ communities, 371 Von Hippel, 2005 Walden, 2000, Some value propositions of online communities, Electronic Markets, 10, 244, 10.1080/101967800750050362 Ward, 2006, Complaining to the masses: The role of protest framing in customer-created complaint web sites, Journal of Consumer Research, 33, 220, 10.1086/506303 Wellman, 1997, An electronic group is virtually a social network Wellman, 1999, Net-surfers don’t ride alone: Virtual communities as communities, 331 Williams, 2000, Four smart ways to run online communities, Sloan Management Review, 41, 81 Zhou, 2011, How do brand communities generate brand relationships? Intermediate mechanisms, Journal of Business Research Zhou, 2011, Individual motivations and demographic differences in social virtual world uses: An exploratory investigation in Second Life, International Journal of Information Management, 31, 261, 10.1016/j.ijinfomgt.2010.07.007