To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management - Tập 33 - Trang 76-82 - 2013
Michel Laroche1, Mohammad Reza Habibi1, Marie-Odile Richard1
1Department of Marketing, John Molson School of Business, Concordia University, 1455 de Maisonneuve West, Montréal, Québec, Canada H3G 1M8

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