The social strategy cone: Towards a framework for evaluating social media strategies

Robin Effing1, Ton A.M. Spil2
1Saxion University of Applied Sciences, P.O. Box 70000, 7500 KB Enschede, The Netherlands
2University of Twente, School of Management and Governance, P.O. Box 217, 7500 AE Enschede, The Netherlands

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